Branding Toolkit

Incorrect Usage

Following are several examples of incorrect logo usage: instances where the legibility is diminished, the integrity compromised, the form distorted, and the impact reduced. Keep in mind that the primary goal is to provide maximum legibility.

What NOT to do:

The logo is NOT to be used as text.

incorrect-usage-1.png


Do NOT use the logo to create a different or sub brand logo. Departmental or office logos are NOT approved.

incorrect-usage-dept.png


Do NOT attempt to recreate the logo with text.

incorrect-usage-2.png


Do NOT stretch or squish the logo.

incorrect-usage-3.png


Do NOT change the proportion of "Nazareth" to "College."

incorrect-usage-4.png


Do NOT abbreviate "Nazareth."

incorrect-usage-5.png


Do NOT place "Nazareth" or "College" on top of the shield.

incorrect-usage-6.png


Do NOT use "Nazareth" alone.

incorrect-usage-7.png


Do NOT swap the colors or use different colors.

incorrect-usage-8.png


NEVER use any of the College's old logos.

incorrect-usage-9.png

Icons and Avatars

Favicons (16 x 16 pixel square icons associated with particular websites) are not logos and are restricted to designated web-use only. Similarly, Nazareth icons and avatars created for social media outlets (such as Facebook and Twitter) are to be used only for the designated outlet.

Questions?

Kimberly J. Dunay

Kimberly J. Dunay

Project Manager & Art Director in Marketing & Communications
585-389-2450
kdunay5@naz.edu
Golisano Academic Center 165