School of Management

Mark Weber

Mark Weber

Clinical Assistant Professor of Marketing / Director, Integrated Marketing Communications Program
585-389-5113
mweber9@naz.edu
Smyth Hall 143B
Bio

Education: B.A. in Marketing and Advertising, Ohio University; M.B.A. in Strategy and Marketing, University of Dayton.

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Background and expertise

My dream job: "My students often explain they don't have a dream job in mind. 'Not to worry,' I assure them. 'It took 32 years to find my dream job.' Before becoming a professor in 2010, I circled the globe as a successful executive for two corporations. No multi-million dollar deal comes close to seeing a student's eyes light up when they solve a difficult problem. The most exotic locations don't match the satisfaction of reducing a student's anxiety just by listening."

Business-informed teaching: "My business career is the foundation of two teaching philosophies. The first is focus. Concentrate on a few priorities and perform them well. Attempting do everything dilutes outcomes. The second is critical thinking. Leaders must challenge ideas and enter debates. The best innovations are forged in friction."

Courses I teach

  • Principles of Marketing
  • Consumer Behavior
  • Marketing Communications
  • Cross-Cultural Management
  • Globalization and Cultural Competency
  • Global Buyer Behavior

Favorite course: Consumer Behavior. "At their core, purchase decisions represent our personalities, attitudes, motivations, family background, and cultural values. These psychological traits only slowly change. Rapidly changing technologies continuously accelerate the speed and change the manner of how we buy. It's exciting to watch how our minds and technologies collide in the marketplace."

Why Naz?

"I love Nazareth because the classes are small and it's easy to connect with students. I love Nazareth because colleagues root for each other and help each other succeed. I love Nazareth because it values experiential learning, where academics are applied to service learning, internships, and civic engagement."

More

Thomas Chew, Nazareth's director of Student Support Services, worked with Prof. Weber's Consumer Behavior course to help market the Center for Student Success. Read Chew's description of the experience »

"An Exceptional Mentor"

"Mark is the type of professor that students seek out. His teaching style combines real-world scenarios with textbook definitions, with all class projects based on actual businesses and products. He definitely engages the student in learning. Mark's teaching style also allows his students to get to know him on a personal level. He has an open-door policy where students can come to him for help on classwork and advice. He has great insight to the business world and he has extensive resources that he is willing to call upon for the benefit of his students. Mark is not only a professor who brings a lot more to the classroom than just teaching, he is also an exceptional mentor to all his students."

— Elise Maryanopolis '12, account manager at Brand Networks

"A Smile on His Face"

"Mark persistently provided me and my fellow Consumer Behavior classmates with the latest marketing advancements made to the industry. There was never a time when Mark didn't have a smile on his face paired with kind words of wisdom. After endless office visits — whether it was regarding schoolwork or just to say hello — Mark was always there to help me achieve my goals."

— Jaclyn Richards '15, a client specialist trainee at Cook Maran & Associates

Mark Weber

I love marketing because it is always changing and always pulling me to change as well.”

Fast Facts

VP: Weber's former position at Kodak, which still sells the digital printing presses he helped develop and manage.

Three: Number of Americans among the senior executives of Heidelberger Druckmaschinen AG, a major German printing company. Weber was one.

25: Number of countries in which Weber managed teams and negotiated contracts.

"Very Effective"

"Mark is a very knowledgeable professor who incorporates his real-life experiences into the courses in order to expand his students' learning. He makes very effective use of class time by varying the agenda with progressive mediums that go beyond the textbook, such as current events, debates, YouTube, and other videos. Mark is very personable, and he always makes himself available to his students outside the classroom."

— Max Powell '12, a staffing specialist at Gorbel, had Prof. Weber for Managerial Economics and Cross-cultural Management