Events

Winning Customers Away from Your Competition

October 17, 2018 8 – 9 p.m.

Eat Their Lunch: Winning Customers Away from Your Competition

Presenter Anthony Iannarino will show viewers:

  • Why different stakeholders in the buying process prioritize different kinds of value, and why one needs to tailor their value creation to each of them.
  • How to rank prospective clients not on the basis of their size or convenience to you, but on who stands to gain the most strategic advantage from your solution.
  • Develop a more holistic view of the client by eliciting stakeholders' individual beliefs and behaviors, and the organization's collective beliefs and behaviors.
  • How to achieve the goal of being so valuable to your dream clients that they want to hire you away.

To access the webinar

Please e-mail us at alumni@naz.edu or call us at 585-389-2472 for more information.

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