Winning Customers Away from Your Competition
October 17, 2018
8
–
9
p.m.
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Webinar
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Open to
Nazareth Alumni and Community
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Webinar »
Eat Their Lunch: Winning Customers Away from Your Competition
Presenter Anthony Iannarino will show viewers:
- Why different stakeholders in the buying process prioritize different kinds of value, and why one needs to tailor their value creation to each of them.
- How to rank prospective clients not on the basis of their size or convenience to you, but on who stands to gain the most strategic advantage from your solution.
- Develop a more holistic view of the client by eliciting stakeholders' individual beliefs and behaviors, and the organization's collective beliefs and behaviors.
- How to achieve the goal of being so valuable to your dream clients that they want to hire you away.
To access the webinar