Strategic Marketing
Master of Science
Transform into a marketing expert who can lead a team, department, or agency.
Modern marketing leaders must quickly analyze constantly changing trends and proactively form strategies to market the diverse products and services audiences depend on. The Master of Science (M.S.) in Strategic Marketing program provides unique and highly demanded marketing skills while developing leadership abilities to drive high performance for clients and firms. Graduates of this program will effectively steer marketing teams toward success in an unceasingly competitive environment.
Highlights
Online and weekend classes
No GMAT/GRE entrance test required
Complete in 12 months (accelerated option) or 20 months part-time
Key Features
- Gain media expertise to efficiently reach customers, digital marketing mastery to optimize returns on investment, and effective persuasive skills to motivate consumers.
- Acquire team-building, consulting, and other leadership skills in an experiential, action learning environment.
- Choose full-time or part-time. The full-time program meets in person two weekends per month.
- Classes meet on campus on weekends, and online.
- The program was developed by industry leaders to teach needed, specific, and demanded marketing skills that a company or agency could not do by themselves.
- Integrated experience plus convenience and service make your degree work seamless and pleasant.
- In a full-semester capstone project, apply your skills and build your portfolio by working with a community non-profit client on real marketing challenges.
Program is ideal for
- recent graduates with a bachelor's degree in any field
- international students seeking a master's degree in the U.S.
- student-athletes with an extra year of eligibility
- account executives, managers, directors, and supervisors
- graphic artists, visual communication designers, creative directors
- social media specialists and directors
- digital marketing specialists, search engine optimization (SEO) experts, and directors
- information system/technology specialists and directors
- public relations, content marketing specialists, and directors
What to Expect
- Develop superb media and strategic marketing skills to efficiently reach customers, optimize returns on investment, and motivate your target audience.
- Exhibit formidable persuasion skills.
- Demonstrate effective team leadership and consulting skills
- Acquire team-building, consulting, and other leadership skills in an experiential environment.
- Benefit from real-world client engagement experience to boost your professional portfolio.
Why Nazareth?
"The graduate program helped me grow both professionally and in my career. I benefited from networking with professors and students, as well as from the program’s key strengths: experiential learning through professors sharing real-world insights and facilitating in-class workshops, a collaborative environment where we rotated through team projects with classmates who had diverse personalities and thinking processes, and an inclusive, open atmosphere that encouraged idea-sharing. I never felt like my ideas were wrong because we workshopped, expanded on, and tested them together to determine their viability in strategic marketing. One course had a semester-long project to build a marketing plan for a local business, which we presented to the client. This built on my bachelor’s degree in marketing by enabling me to dive deeper into the strategic side of the industry — the reasoning behind a brand strategy, balancing the right marketing efforts, and communicating with clients to understand their needs and how to put them into action."
— Michela Hanlon ’21, ’23G, Account Executive at Agency 29, Rochester, New York
Career Outlook
100%
of marketing master’s alumni are employed or in graduate school within six months of graduating
Growth
Employment opportunities for marketing strategists/managers are projected to grow by a brisk 8% over the next 10 years (U.S. Occupational Outlook Handbook, 2023).
$83,190
mean annual salary of market research analysts and marketing specialists (2023)
Making their mark
Naz alumni with a master’s in marketing commonly lead the way as leaders — managers, directors, coordinators, vice presidents, or owners — at businesses and non-profit organizations, including:
- HubSpot
- Thermo Fisher Scientific
- University of Rochester
- Rochester Philharmonic Orchestra
- Partners & Napier
- Wegmans
- Rochester Institute of Technology
- Butler/Till
- Heritage Christian Services
Making Grad School Affordable
Grants, scholarships, veterans benefits, loans, and undergraduate loan forgiveness are options for paying for this master's degree.
Career-focused
"I had the desire to work within marketing but without the experience to pursue it. My marketing degree helped me find what I am most passionate about. I gained the knowledge and perspective of the field with the help of my professors, classmates, and the companies we worked with one on one. And I gained confidence... that helped me land a job at Butler/Till."
— Gulshan Fazal '21G