Overview

Disruptive technologies and continuous innovation constantly change buyer preferences. Today's marketing leaders must quickly analyze trends and proactively spearhead changes to thrive in a rapidly fluctuating environment. The Master of Science (M.S.) in Marketing Communications Leadership program provides unique and highly demanded marketing skills while developing leadership abilities to drive high performance for clients and firms. Graduates of this program will effectively steer marketing teams toward success in an unceasingly competitive environment.

Program Key Features

  • Gain media expertise to efficiently reach customers, digital marketing mastery to optimize returns on investment, and effective persuasive skills to motivate consumers.
  • Acquire team-building, consulting, and other leadership skills in an experiential, action learning environment.
  • Innovative, accelerated 2-year cohort program meets one weekend a month (9 a.m.-5 p.m. Saturday and Sunday) on campus, and online.
  • Program was developed by industry leaders to teach needed, specific, and demanded marketing skills that a company or agency could not do by themselves.
  • Integrated experience plus convenience and service make your degree work seamless and pleasant.
  • In a full-semester capstone project, apply your skills and build your portfolio by working with a community non-profit client on real marketing challenges.

 

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Online and monthly weekend classes

 

No GMAT/GRE entrance test required

 

Complete in 24 months

 

Cohort program experience

Program is Ideal For

  • account executives, managers, directors, and supervisors
  • graphic artists, visual communication designers, creative directors
  • social media specialists and directors
  • digital marketing specialists, search engine optimization (SEO) experts, and directors
  • information system/technology specialists and directors
  • public relations, content marketing specialists, and directors

Curriculum Examples

  • Primary Media
  • Buyer Behavior
  • Leadership Assessment & Development
  • Team & Conflict Management
  • Organizational Consulting
  • Digital Marketing
  • Persuasive Communications

Value of your Degree

  • Employment opportunities are projected to grow, according to the U.S. Occupational Outlook Handbook, as organizations compete for market share through effective advertising strategies.

Developed by Marketing Leaders

Marketing Communications Leadership Advisory Board

  • Michelle Ashby, chief executive officer, Tipping Point Communications
  • Sherri Hamilton, chair of Art Department, Nazareth College
  • Mike DeCory, vice president of grocery/dairy/frozen, Wegmans
  • Sarah Hanson, director of marketing, Seneca Park Zoo Society
  • Peter Infante, chief strategy officer, Butler/Till
  • Mitch LaClair, managing partner, Wahl Media
  • Carolyn Lagoe, chair of English and Communication Department, Nazareth College
  • Ray Martino, retired partner, Martino Flynn
  • Tim Mason, president and chief executive officer, Mason Marketing
  • Doug Parton, head of talent, Partners + Napier
  • Carrie Riby, strategic planning director, Butler/Till
  • Ari Rodriguez-Hefke, director of corporate marketing, Paychex
  • Jeremy Schwartz, partner and creative lead, Truth Collective
  • Jennifer Shoemaker, VP/director of market & business intelligence, ESL Federal Credit Union

Why This Degree Now

"Marketing is a rapidly changing industry. We need change agents, not just marketing specialists, to see what's around the next corner and lead clients through tumultuous times." — Peter Infante, Vice President and Chief Strategy Officer at Butler/Till

What to Expect

  • Develop superb media and digital marketing skills to efficiently reach customers, optimize returns on investment, and motivate your target audience.
  • Exhibit formidable persuasion skills.
  • Demonstrate effective team leadership and consulting skills
  • Acquire team-building, consulting, and other leadership skills in an experiential environment.
  • Benefit from career coaching and advice from Nazareth's Center for Life's Work.

Catalog: Program Requirements & Course Descriptions »

 

Weekend dates

Fall 2019
Spring 2020
Summer 2020

Program Director

Mark Weber

Mark Weber

Clinical Assistant Professor of Marketing & Director of Marketing Communications Leadership Program
585-389-5113
mweber9@naz.edu
Smyth Hall 143B
Bio

Education: B.A. in Marketing and Advertising, Ohio University; M.B.A. in Strategy and Marketing, University of Dayton.

Read full bio.

Program Faculty »