Overview

Disruptive technologies and continuous innovation constantly change buyer preferences. Today's marketing leaders must quickly analyze trends and proactively spearhead changes to thrive in a rapidly fluctuating environment. The Master of Science (M.S.) in Marketing Communications Leadership program provides unique and highly demanded marketing skills while developing leadership abilities to drive high performance for clients and firms. Graduates of this program will effectively steer marketing teams toward success in an unceasingly competitive environment.

Program Key Features

  • Gain media expertise to efficiently reach customers, digital marketing mastery to optimize returns on investment, and effective persuasive skills to motivate consumers.
  • Acquire team-building, consulting, and other leadership skills in an experiential, action learning environment.
  • Innovative, accelerated 2-year cohort program meets one weekend a month (9 a.m.-5 p.m. Saturday and Sunday) on campus, and online.
  • Program was developed by industry leaders to teach needed, specific, and demanded marketing skills that a company or agency could not do by themselves.
  • Integrated experience plus convenience and service make your degree work seamless and pleasant.
  • In a full-semester capstone project, apply your skills and build your portfolio by working with a community non-profit client on real marketing challenges.

 

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Online and monthly weekend classes

 

No GMAT/GRE entrance test required

 

Complete in 24 months

 

Cohort program experience

Program is Ideal For

  • recent graduates with a bachelor's in marketing, communications, or graphic design 
  • account executives, managers, directors, and supervisors
  • graphic artists, visual communication designers, creative directors
  • social media specialists and directors
  • digital marketing specialists, search engine optimization (SEO) experts, and directors
  • information system/technology specialists and directors
  • public relations, content marketing specialists, and directors

Curriculum Examples

  • Primary Media
  • Buyer Behavior
  • Leadership Assessment & Development
  • Team & Conflict Management
  • Organizational Consulting
  • Digital Marketing
  • Persuasive Communications

100%

of the 2019 and 2018 graduates of Nazareth's marketing master's degree program were employed, and many gained new positions or promotions related to their degree.

Developed by Marketing Leaders

Marketing Communications Leadership Advisory Board

  • Bryan Adams, clinical assistant professor of marketing at Nazareth College
  • Michelle Ashby, founder and president at Tipping Point Communications
  • Mike DeCory, VP of grocery, dairy, and frozen at Wegmans
  • Sarah Hanson, director of marketing at Seneca Park Zoo Society
  • Peter Infante, chief strategy officer at Butler/Till
  • Kenneth Rhee, dean of the School of Business and Leadership at Nazareth College
  • Carolyn Lagoe, associate professor and chair of English and Communication Department at Nazareth College
  • Ray Martino, retired managing partner at Martino Flynn
  • Tim Mason, president and chief executive officer at Mason Marketing
  • Doug Parton, head of talent at Partners + Napier
  • Carrie Riby, strategic planning director at Butler/Till
  • Ari Rodriguez-Hefke, director of corporate marketing at Paychex
  • Jeremy Schwartz, partner and creative lead at Truth Collective
  • Jennifer Shoemaker, VP/director of market & business intelligence at ESL Federal Credit Union
  • Mark Weber, clinical assistant professor of marketing at Nazareth College

Why This Degree Now

"Marketing is a rapidly changing industry. We need change agents, not just marketing specialists, to see what's around the next corner and lead clients through tumultuous times." — Peter Infante, Vice President and Chief Strategy Officer at Butler/Till

Employment opportunities are projected to grow, according to the U.S. Occupational Outlook Handbook, as organizations compete for market share through effective advertising strategies.

What to Expect

  • Develop superb media and digital marketing skills to efficiently reach customers, optimize returns on investment, and motivate your target audience.
  • Exhibit formidable persuasion skills.
  • Demonstrate effective team leadership and consulting skills
  • Acquire team-building, consulting, and other leadership skills in an experiential environment.
  • Benefit from career coaching and advice from Nazareth's Center for Life's Work.

Catalog: Program Requirements & Course Descriptions »

 

Weekends for cohort started fall 2019

Fall 2019
Spring 2020
Summer 2020
Fall 2020
Spring 2021
Summer 2022

Weekend for cohort starting fall 2020

Fall 2020
Spring 2021
Summer 2021
Future dates to come

Program Director

Mark Weber

Mark Weber

Clinical Assistant Professor of Marketing & Director of Marketing Communications Leadership Program
585-389-5113
mweber9@naz.edu
Smyth Hall 143B
Bio

Education: B.A. in Marketing and Advertising, Ohio University; M.B.A. in Strategy and Marketing, University of Dayton.

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Program Faculty »