Overview

MASTER OF SCIENCE

  • Prepare to lead marketing teams through constantly changing & disruptive technologies.
  • Program developed by industry leaders to teach needed, specific and demanded marketing skills that a company or agency could not do by themselves.
  • Most courses taught by industry experts providing relevance to each topic.
  • Hybrid course delivery aligns with busy lives: Classes meet one weekend a month on campus and the remainder is online. Team-based experiential learning.
  • In a full-semester capstone project, apply your skills and build your portfolio by working with a community non-profit client on real marketing challenges.

 

Online and monthly weekend classes

 

No GMAT/GRE entrance test required

 

Complete in 24 months

 

Cohort program experience

Program is Ideal For

  • account executives, managers, directors and supervisors
  • graphic artists, visual communication designers, creative directors
  • social media specialists and directors
  • digital marketing specialists, SEO experts and directors
  • information system/technology specialists and directors
  • public relations, content marketing specialists and directors

Curriculum Examples

  • Primary Media
  • Buyer Behavior
  • Leadership Assessment & Development
  • Team & Conflict Management
  • Organizational Consulting
  • Digital Marketing
  • Persuasive Communications

Value of your Degree

  • Benefit from the network of marketing professionals involved, including executives from Butler/Till; Constellation Brands; ESL; Excellus Blue Cross/Blue Shield; Martino Flynn, LLC; Mason Marketing; Monro Muffler/Brake & Service; Partners + Napier; Roberts Communications; Seneca Park Zoo; Tipping Point Communications; and Wahl Media.
  • Employment opportunities are projected to grow, according to the U.S. Occupational Outlook Handbook, as organizations compete for market share through effective advertising strategies.

Making Grad School Affordable

Grants, scholarships, veterans benefits, loans, and undergraduate loan forgiveness are options for paying for this grad degree.

Affordability

Why This Degree Now

"Marketing is a rapidly changing industry. We need change agents, not just marketing specialists, to see what's around the next corner and lead clients through tumultuous times." — Peter Infante, Vice President and Chief Strategy Officer at Butler/Till.

"This is a marketing program with a purpose: developing unique/in-demand skills and preparing students to lead teams, departments, and organizations. The program is so in-sync with the needs of the marketing and advertising industry that graduates are quickly hired or accelerated in their careers. Having key industry leaders teaching in the program provides strong networking opportunities. In the past year, five students were hired by Butler/Till and Wahl Media. — Mark Weber, Program Director

What to Expect

  • Gain media expertise to efficiently reach customers, digital marketing mastery to optimize returns on investment, effective persuasive skills to motivate consumers.
  • Acquire team-building, consulting, and other leadership skills in an experiential environment.
  • Practical experience is built into each course; immediately apply classroom learning to workplace challenges.
  • Benefit from career coaching and advice from Nazareth's Center for Life's Work.
Catalog: Program Requirements & Course Descriptions »

 

Program Director

Mark Weber

Mark Weber

Clinical Assistant Professor of Marketing & Director of Marketing Communications Leadership Program
585-389-5113
mweber9@naz.edu
Smyth Hall 143B
Bio

Education: B.A. in Marketing and Advertising, Ohio University; M.B.A. in Strategy and Marketing, University of Dayton.

Read full bio.

Program Faculty »