Overview

Disruptive technologies and continuous innovation constantly change buyer preferences. Today's marketing leaders must quickly analyze trends and proactively spearhead changes to thrive in a rapidly fluctuating environment. The Master of Science (M.S.) in Marketing Communications Leadership program provides unique and highly demanded marketing skills while developing leadership abilities to drive high performance for clients and firms. Graduates of this program will effectively steer marketing teams toward success in an unceasingly competitive environment.

Program Key Features

• Gain media expertise to efficiently reach customers, digital marketing mastery to optimize returns on investment, and effective persuasive skills to motivate consumers.
• Acquire team-building, consulting, and other leadership skills in an experiential, action learning environment.
• Innovative, accelerated 2-year cohort program meets one weekend a month (9 a.m.-5 p.m. Saturday and Sunday) on campus, and online.
• Program was developed by industry leaders to teach needed, specific, and demanded marketing skills that a company or agency could not do by themselves.
• Integrated experience plus convenience and service make your degree work seamless and pleasant.
• In a full-semester capstone project, apply your skills and build your portfolio by working with a community non-profit client on real marketing challenges.

Program is Ideal For

• account executives, managers, directors, and supervisors
• graphic artists, visual communication designers, creative directors
• social media specialists and directors
• digital marketing specialists, search engine optimization (SEO) experts, and directors
• information system/technology specialists and directors
• public relations, content marketing specialists, and directors

Curriculum Examples

• Primary Media
• Buyer Behavior
• Leadership Assessment & Development
• Team & Conflict Management
• Organizational Consulting
• Digital Marketing
• Persuasive Communications

What to Expect

• Develop superb media and digital marketing skills to efficiently reach customers, optimize returns on investment, and motivate your target audience.
• Exhibit formidable persuasion skills.
• Demonstrate effective team leadership and consulting skills
• Acquire team-building, consulting, and other leadership skills in an experiential environment.
• Benefit from career coaching and advice from Nazareth's Center for Life's Work.

Catalog: Program Requirements & Course Descriptions »