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Overview
Disruptive technologies and continuous innovation constantly change buyer preferences. Today's marketing leaders must quickly analyze trends and proactively spearhead changes to thrive in a rapidly fluctuating environment. The Master of Science (M.S.) in Marketing Communications Leadership program provides unique and highly demanded marketing skills while developing leadership abilities to drive high performance for clients and firms. Graduates of this program will effectively steer marketing teams toward success in an unceasingly competitive environment.
Program Key Features
- Gain media expertise to efficiently reach customers, digital marketing mastery to optimize returns on investment, and effective persuasive skills to motivate consumers.
- Acquire team-building, consulting, and other leadership skills in an experiential, action learning environment.
- Innovative, accelerated 2-year cohort program meets one weekend a month (9 a.m.-5 p.m. Saturday and Sunday) on campus, and online.
- Program was developed by industry leaders to teach needed, specific, and demanded marketing skills that a company or agency could not do by themselves.
- Integrated experience plus convenience and service make your degree work seamless and pleasant.
- In a full-semester capstone project, apply your skills and build your portfolio by working with a community non-profit client on real marketing challenges.
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"The Nazareth approach is all encompassing when it comes to leadership. We don't focus on just one skill. We try to really prepare you for any scenario or situation. You're not just going to be an expert in one thing. You're going to be an expert in many things." —Taylor Wroblewski '16, '17G
Online and monthly weekend classes
No GMAT/GRE entrance test required
Complete in 20 months
Cohort program experience
Program is Ideal For
- recent graduates with a bachelor's degree in any field
- account executives, managers, directors, and supervisors
- graphic artists, visual communication designers, creative directors
- social media specialists and directors
- digital marketing specialists, search engine optimization (SEO) experts, and directors
- information system/technology specialists and directors
- public relations, content marketing specialists, and directors
Curriculum Examples
- Leadership Assessment and Development
- Consumer Behavior and Insights
- Research and Strategy
- Communication and Media Planning
- Creativity and Design Thinking
- Persuasive Communications
- Digital Marketing
- Media Analytics
- Team and Conflict Management
- Marketing Consulting
Developed by Marketing Leaders
Marketing Communications Leadership Advisory Board
- Bryan Adams, clinical assistant professor of marketing at Nazareth College
- Michelle Ashby, founder and president at Tipping Point Communications
- Mike DeCory, VP of grocery, dairy, and frozen at Wegmans
- Sarah Hanson, director of marketing at Seneca Park Zoo Society
- Peter Infante, retired former chief strategy officer at Butler/Till
- Kenneth Rhee, dean of the School of Business and Leadership at Nazareth College
- Ray Martino, retired managing partner at Martino Flynn
- Tim Mason, president and chief executive officer at Mason Marketing
- Doug Parton, head of talent at Partners + Napier
- Carrie Riby, director of marketing at Black Button Distilling
- Ari Rodriguez-Hefke, director of corporate marketing at Paychex
- Jeremy Schwartz, partner and creative lead at Truth Collective
- Jennifer Shoemaker, VP/director of market & business intelligence at ESL Federal Credit Union
- Mark Weber, clinical assistant professor of marketing at Nazareth College
100%
of the 2020, 2019, and 2018 graduates of Nazareth's marketing master's degree program were employed at graduation, and many gained new positions or promotions related to their degree.
Why This Degree Now
"Marketing is a rapidly changing industry. We need change agents, not just marketing specialists, to see what's around the next corner and lead clients through tumultuous times." — Peter Infante, Vice President and Chief Strategy Officer at Butler/Till
Employment opportunities are projected to grow, according to the U.S. Occupational Outlook Handbook, as organizations compete for market share through effective advertising strategies.
What to Expect
- Develop superb media and digital marketing skills to efficiently reach customers, optimize returns on investment, and motivate your target audience.
- Exhibit formidable persuasion skills.
- Demonstrate effective team leadership and consulting skills
- Acquire team-building, consulting, and other leadership skills in an experiential environment.
- Benefit from career coaching and advice from Nazareth's Center for Life's Work.
Catalog: Program Requirements & Course Descriptions »
"What appealed to me most about Nazareth: The courses had a great layout that was flexible for my schedule, as well as learning from industry professionals. We worked a lot with real-life clients, real-life cases, and real-life numbers." — Satchmo Hastings '19G
Program Faculty »