Overview

Master of Science

Modern marketing leaders must quickly analyze constantly changing trends and proactively form strategies for a diverse amount of products and services audiences depend on. The Master of Science (M.S.) in Strategic Marketing program provides unique and highly demanded marketing skills while developing leadership abilities to drive high performance for clients and firms. Graduates of this program will effectively steer marketing teams toward success in an unceasingly competitive environment.

Program Key Features

• Gain media expertise to efficiently reach customers, digital marketing mastery to optimize returns on investment, and effective persuasive skills to motivate consumers.
• Acquire team-building, consulting, and other leadership skills in an experiential, action learning environment.
• Choose full-time or part-time. The full-time program meets in person two weekends per month.
• Classes meet on campus on weekends, and online.
• The program was developed by industry leaders to teach needed, specific, and demanded marketing skills that a company or agency could not do by themselves.
• Integrated experience plus convenience and service make your degree work seamless and pleasant.
• In a full-semester capstone project, apply your skills and build your portfolio by working with a community non-profit client on real marketing challenges.

"Harnessing professional insight and expertise, this powerful program fuels grads to shape the future of marketing and brand building."

— Jeremy Schwartz, Nazareth University program advisory board member; managing partner/creative at Truth Collective

Employment opportunities are projected to grow, according to the U.S. Occupational Outlook Handbook, as organizations compete for market share through effective advertising strategies.

Program is Ideal For

• recent graduates with a bachelor's degree in any field 
• international students seeking a master's degree in the U.S.
• student-athletes with an extra year of eligibility
• account executives, managers, directors, and supervisors
• graphic artists, visual communication designers, creative directors
• social media specialists and directors
• digital marketing specialists, search engine optimization (SEO) experts, and directors
• information system/technology specialists and directors
• public relations, content marketing specialists, and directors

What to Expect

• Develop superb media and strategic marketing skills to efficiently reach customers, optimize returns on investment, and motivate your target audience.
• Exhibit formidable persuasion skills.
• Demonstrate effective team leadership and consulting skills
• Acquire team-building, consulting, and other leadership skills in an experiential environment.
• Benefit from real-world client engagement experience to boost your professional portfolio.

Catalog: Program Requirements & Course Descriptions »