Strategic Marketing
Master of Science
Transform into a marketing leader in just 12 months.
- Online/weekend classes
- Taught by experts
- No GMAT/GRE
- 12-month option
Transition from executing marketing tasks to leading marketing strategy and high-performance teams. Our hybrid program offers the flexibility of online learning with the power of in-person collaboration, featuring real client projects that prepare you to drive measurable business results.
Why Nazareth?
"The graduate program helped me grow both professionally and in my career. I benefited from networking with professors and students, as well as from the program’s key strengths: experiential learning through professors sharing real-world insights and facilitating in-class workshops, a collaborative environment where we rotated through team projects with classmates who had diverse personalities and thinking processes, and an inclusive, open atmosphere that encouraged idea-sharing. I never felt like my ideas were wrong because we workshopped, expanded on, and tested them together to determine their viability in strategic marketing.
One course had a semester-long project to build a marketing plan for a local business, which we presented to the client. This built on my bachelor’s degree in marketing by enabling me to dive deeper into the strategic side of the industry — the reasoning behind a brand strategy, balancing the right marketing efforts, and communicating with clients to understand their needs and how to put them into action."
— Michela Hanlon ’21, ’23G, Account Executive at Agency 29, Rochester, New York
Career Outlook
100%
of marketing master’s alumni are employed or in graduate school within six months of graduating
Growth
Employment opportunities for marketing strategists/managers are projected to grow by a brisk 8% over the next 10 years (U.S. Occupational Outlook Handbook, 2023).
$83,190
mean annual salary of market research analysts and marketing specialists (2023)
Making their mark
Naz alumni with a master’s in marketing commonly lead the way as leaders — managers, directors, coordinators, vice presidents, or owners — at businesses and non-profit organizations, including:
- HubSpot
- Thermo Fisher Scientific
- University of Rochester
- Rochester Philharmonic Orchestra
- Partners & Napier
- Wegmans
- Rochester Institute of Technology
- Butler/Till
- Heritage Christian Services
Making Grad School Affordable
Grants, scholarships, veterans benefits, loans, and undergraduate loan forgiveness are options for paying for this master's degree.
What You Will Gain.
- Marketing Research & Strategy
- Consumer Behavior
- AI Marketing Tactics
- Communications Planning
- Media Buying
- Persuasive Communications
- Digital User Experience
- Marketing Data Analytics
- Teamwork & Project Management
- Client Capstone Project
Highlights
Online and weekend classes
No GMAT/GRE entrance test required
Complete in 12 months (accelerated option) or 20 months part-time
Key Features
- Gain media expertise to efficiently reach customers, digital marketing mastery to optimize returns on investment, and effective persuasive skills to motivate consumers.
- Acquire team-building, consulting, and other leadership skills in an experiential, action learning environment.
- Choose full-time or part-time. The full-time program meets in person two weekends per month.
- Classes meet on campus on weekends, and online.
- The program was developed by industry leaders to teach needed, specific, and demanded marketing skills that a company or agency could not do by themselves.
- Integrated experience plus convenience and service make your degree work seamless and pleasant.
- In a full-semester capstone project, apply your skills and build your portfolio by working with a community non-profit client on real marketing challenges.
Program is ideal for
- recent graduates with a bachelor's degree in any field
- international students seeking a master's degree in the U.S.
- student-athletes with an extra year of eligibility
- account executives, managers, directors, and supervisors
- graphic artists, visual communication designers, creative directors
- social media specialists and directors
- digital marketing specialists, search engine optimization (SEO) experts, and directors
- information system/technology specialists and directors
- public relations, content marketing specialists, and directors
What to Expect
- Develop superb media and strategic marketing skills to efficiently reach customers, optimize returns on investment, and motivate your target audience.
- Exhibit formidable persuasion skills.
- Demonstrate effective team leadership and consulting skills
- Acquire team-building, consulting, and other leadership skills in an experiential environment.
- Benefit from real-world client engagement experience to boost your professional portfolio.
Career-focused
"I had the desire to work within marketing but without the experience to pursue it. My marketing degree helped me find what I am most passionate about. I gained the knowledge and perspective of the field with the help of my professors, classmates, and the companies we worked with one on one. And I gained confidence... that helped me land a job at Butler/Till."
— Gulshan Fazal '21G