Marketing Communications Leadership

Meet Your Faculty

marketing faculty posing as a group

"My professors bring an amazing breadth of industry experience and perspective to every class. I'm learning from some real marketing rock stars."

– Emily K. '23G

Bryan Adams
The Data Diviner

Bryan Adams

Digital analytics, user experience, content marketing, and strategic application of technologies are at the foundation of Bryan’s expertise as he helps startups and students alike in launching success in marketing. “What I love about digital marketing is the ability to observe user behavior in real time and then make adjustments to meet the specific needs of the consumer,” he said.

Data-focused, fluid, forward-thinking, and fun best describes Bryan’s approach to style of teaching and directing Nazareth’s grad program in Marketing Communications Leadership and undergrad program in Digital Marketing (new for 2023).

LEARN MORE
  • Bryan Adams, LinkedIn »
  • Classes with Bryan: Analytics and Data Visualization, Marketing Consulting (Capstone Course)
Rob Beightol
Brand Team Builder

Rob Beightol

With a diverse track record of brand promotion, competitive analysis, target marketing, distributor development, and utilization of market data to develop programs for niche and growing markets, Rob leads teams in product launches, web design, product and brand consolidation, and lead development.

His teaching style is highly active, practical, and effective. “In my classes, you’ll learn by doing — role playing in new situations so that you can regularly practice the material we’re studying,” he said. “Along the way, you will add to your own ‘bag of tools,’ which equips you for success in the challenging scenarios of marketing communications work.”

LEARN MORE
Carrie Riby
Media Mastermind

Caroline (Carrie) Hunt Riby

An award-winning strategic advertising pro experienced in all forms of account support and media planning, she has been around long enough to know the theories behind solid media planning, yet adaptable and agile enough to know that curiosity is what gives her clients and her students the edge in today’s highly evolving communications culture.

Carrie specializes in communication integration, strategic planning, media strategy, audience/market research, social media and monitoring, negotiation, education, and intern mentoring.

LEARN MORE
Ray Martino
Proven P.R. Pro

Ray Martino

A founder and retired partner of the Rochester based marketing communications firm Martino Flynn, Ray brings decades of tried and true leadership, entrepreneurship, public relations, and crisis communications expertise to his classes at Nazareth.

A man who lives his values every day, his inspiring commitment to the Rochester community is evidenced by the many volunteer positions he’s held with organizations such as Literacy Volunteers of Rochester (president), the Public Relations Society of America-Rochester Chapter (board member), and the Rochester Press-Radio Club (volunteer). Martino was the recipient of the PRSA-Rochester Chapter’s Sharleen M. Bruse Award, an esteemed award given to a member who epitomizes the integrity and professionalism of a public relations practitioner.

Learn More
Brenda Radnejad
Leader of Leaders

Brenda Radnejad

Brenda’s philosophy for teaching has always been a mix of theory and application. “I think both are important. Students need to understand the ‘why’ behind what they are learning alongside the ‘what.’ While learning from business professionals is an amazing approach, it should be supplemented with other ways of thinking and doing,” she said.

She’s cultivated her teaching in leadership with years of her own research and critical thinking focused on virtuous leadership, personality, authenticity, impression management, and political skills in organizations. In fact, her efforts earned a $152,000 grant from Canada’s Social Science and Humanities Research Council — the highest value grant possible to be awarded in Canada for social sciences.

Learn More
  • Classes with Brenda: Leadership Assessment and Development

A curriculum shaped by experts, strategically focused for your success.

What you learn in class is directly shaped by thought leaders and experts in the marketing and communications industry to prepare you for current and emerging workplace trends and demands.

Read course descriptions & program requirements »

Program Advisory Board Members

  • Bryan Adams, clinical assistant professor of marketing at Nazareth College
  • Michelle Ashby, founder and president at Tipping Point Communications
  • Mike DeCory, VP of grocery, dairy, and frozen at Wegmans
  • Sarah Hanson, director of marketing at Seneca Park Zoo Society
  • Doug Parton, head of talent at Partners + Napier
  • Peter Infante, retired former chief strategy officer at Butler/Till
  • Kenneth Rhee, dean of the School of Business and Leadership at Nazareth College
  • Ray Martino, retired managing partner at Martino Flynn
  • Tim Mason, president and chief executive officer at Mason Marketing
  • Carrie Riby, professor at Syracuse University Newhouse School of Public Communications
  • Ari Rodriguez-Hefke, director of corporate marketing at Paychex
  • Jeremy Schwartz, partner and creative officer at Truth Collective
  • Jennifer Shoemaker, VP/director of market & business intelligence at ESL Federal Credit Union
  • Mark Weber, clinical assistant professor of marketing at Nazareth College
Jeremy Schwartz

Jeremy Schwartz

"Harnessing professional insight and expertise, this powerful program fuels grads to shape the future of marketing and brand building."

Back to M.S. Marketing & Communications Leadership page »