Master of Science

  • National and regional marketing leaders created this program and continue to support and evaluate it.
  • Equip yourself with proven marketing strategy practices and in-demand skills. Learn to filter through the trends, identify intelligent strategy, use analytics, make pitches, develop business, employ both current and future tools and technologies, and capitalize on the power of a well-crafted message.
  • Apply your skills and build your portfolio by working with a client on a real marketing challenge.

Program is Ideal For

  • Mid-career marketing professionals who want to update skills and have greater career mobility.
  • Career re-inventors such as sales non-business professionals who want to move into marketing or leadership.
  • Recent marketing and non-marketing college graduates, including those with degrees in business, communications, and design.

Career Information

  • Benefit from the networks of the professionals involved, including executives from Butler/Till, Constellation Brands, DAC Group, ESL, Hillside Family of Agencies, Monro Muffler, Partners + Napier, Roberts Communications, and Martino Flynn, LLC.
  • Marketing employment opportunities are projected to grow, according to the U.S. Occupational Outlook Handbook, as organizations compete for market share through effective advertising and marketing strategies.
  • Graduates will be prepared for career advancement in positions such as chief account executive, agency leadership, art director, creative operations manager, marketing strategist/analyst, marketing and communications director, public relations director, SEO marketing manager, social media strategist, and strategic marketing director.
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Industry Perspective

“I’m excited to teach students the intricacies of persuasive communication, a critical skill in marketing. Nazareth’s master’s program takes marketers to a higher level and enables professionals to continually innovate in this rapidly changing field.”

Ray Martino, partner and co-founder of Martino Flynn, LLC, who brings 40+ years of experience in advertising, public relations, and business ownership to his role as an adjunct instructor at Nazareth.

What to Expect
  • Evening courses.
  • Flexible timeline: Complete degree in 20 months, two years, three years, or up to five years, depending how many courses you choose to take per semester.
  • Practical experience is built into each course. Immediately apply classroom learning to workplace challenges.
  • Nazareth offers a student-centered experience.

Curriculum Examples (33 Credits)
  • Emerging media
  • Global buying behavior
  • Leading innovation
  • Marketing communications program management
  • Marketing concepts and strategy
  • Marketing research and analytics
  • Persuasive communications
  • Primary media
  • Three electives

Program Director

Mark Weber

Mark Weber

Clinical Assistant Professor of Marketing / Director of International Business Program / Director, Integrated Marketing Communications Program in Management, School of
585-389-5113
mweber9@naz.edu
Smyth Hall 143B
Bio

Education: B.A. in Marketing and Advertising, Ohio University; M.B.A. in Strategy and Marketing, University of Dayton.

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