Overview

MASTER OF SCIENCE

  • Developed and taught by industry experts.
  • Learn to filter through the trends, identify intelligent strategy, use analytics, make pitches, develop campaigns, employ both current and future tools and technologies, and capitalize on the power of a well-crafted message.
  • In a full-semester capstone project, apply your skills and build your portfolio by working with a community non-profit client on real marketing challenges.

 

Evening classes, all on campus

 

No GMAT/GRE entrance test required

 

Complete in as fast as 17-20 months

 

Practical marketing and communication projects

Program is Ideal For

  • Recent marketing and non-marketing college graduates, including those with degrees in business, communications, and design.
  • Mid-career professionals who want to update skills and have greater career mobility.
  • Career re-inventors such as sales non-business professionals who want to move into marketing or leadership.

Curriculum Examples

  • Primary Media
  • Emerging Media
  • Digital Marketing
  • Persuasive Communications
  • Buyer Behavior
  • Marketing Program Management

Value of your Degree

  • Benefit from the network of marketing professionals involved, including executives from Butler/Till; Constellation Brands; ESL; Excellus Blue Cross/Blue Shield; Martino Flynn, LLC; Mason Marketing; Monro Muffler/Brake & Service; Partners + Napier; Roberts Communications; Seneca Park Zoo; Tipping Point Communications; and Wahl Media.
  • Employment opportunities are projected to grow, according to the U.S. Occupational Outlook Handbook, as organizations compete for market share through effective advertising strategies.
  • Graduates are prepared for career advancement in positions such as account manager, agency leader, art/creative director, marketing strategist/analyst, marketing and communications director, creative operations manager, public relations director, digital marketing manager, and social media strategist.

Making Grad School Affordable

Grants, scholarships, veterans benefits, loans, and undergraduate loan forgiveness are options for paying for this grad degree.

Affordability

Student Perspectives

"Integrated is the perfect word to describe the IMC program at Nazareth because it takes an all-inclusive approach, bridging the gaps between analysis, planning, creativity, and communication. Plus, the faculty delivers real-world experience and tangible examples that I can apply to my own professional development. I’m glad I chose a program that focuses on industry best practices across the business and marketing spectrums, and leverages some the brightest minds in the Rochester area." — Peter Youngman '16G, associate product marketing manager at Paychex

"What makes Nazareth's MS IMC program unique from others is that the courses are taught by current professionals in the Rochester area. You're able to take what you're learning in your classes and directly apply it to the work you're doing at your job. Evening classes are also a huge plus because they enable you to work towards your master's, while continuing to work full-time." — Katie Bishop '16G, sales and marketing associate at eLogic LLC

What to Expect

  • Traditional, on-campus classes
  • Practical experience is built into each course; immediately apply classroom learning to workplace challenges
  • Career coaching and advice from Nazareth's Center for Life's Work
  • Nazareth offers a student-centered experience

Catalog: Program Requirements & Course Descriptions »

 

Program Director

Mark Weber

Mark Weber

Clinical Assistant Professor of Marketing / Director, Integrated Marketing Communications Program
585-389-5113
mweber9@naz.edu
Smyth Hall 143B
Bio

Education: B.A. in Marketing and Advertising, Ohio University; M.B.A. in Strategy and Marketing, University of Dayton.

Read full bio.

Program Faculty »