Digital Marketing Strategy
Bachelor of Science
From the highly creative to the deeply analytical, the digital marketing field is multidimensional and dynamic —
forever presenting fresh opportunities for strategic thinking in pursuit of new goals. You'll build the essential skills and foundational expertise needed to navigate and compete in today’s digital marketplace, including business skills, marketing principles, digital marketing strategies, visual design and communications for digital marketing, artificial intelligence, and analytics.
Highlights
Find your niche through coursework in AI, data, statistics, design, economics, leadership, media, and more
Collaborate with and develop strategies for non-profit and for-profit clients
Earn certifications with Google Analytics, Google Ads, Hubspot, Salesforce, and more
Participate in paid and credit-bearing internship experiences locally, nationally, or abroad
Career Paths
- Digital media account executive
- Digital advertising specialist
- Advertising placement strategist
- Marketing analyst
- Paid media coordinator
- Search engine optimization (SEO) analyst
- Social media manager
- User experience (UX) researcher
- Web content strategist
A Growing Industry
According to the Occupational Outlook Handbook, growth is projected for many marketing occupations through 2030.
Certifications
- Google Analytics IQ Certification
- Google Ads (Paid and Display) Certification
- HubSpot Academy Certification(s)
- Salesforce and Pardot Credentials
- American Marketing Association (AMA) & Digital Marketing Institute (DMI) Certification
99%
of new Nazareth grads are employed or in grad school within six months of graduation
1,631
high-impact experiential learning experiences completed by the undergraduate class of 2024
$4,000
Our SPARK Grant provides up to $4,000 for you to pursue internships, research, and study abroad. SPARK details »
Theory + Practice
Group projects and coursework connect you with real-life clients, with whom you’ll collaborate to define marketing goals and design and deploy a digital marketing strategy optimized for their unique needs. Clients include organizations within both the for-profit and not-for-profit sectors, giving you firsthand experience with the unique needs of each type of organization.
With the support of Nazareth’s leading career-preparation team at the Center for Life’s Work, you’ll complete at least one internship with a digital strategy, marketing, or advertising agency, department, or organization. Multiple internships are highly encouraged, including placements abroad, or in major cities, or with organizations in our own local region.
Program Director
Electives for Exploration
18 credits of elective options give you the flexibility to further focus on niches within the field of marketing or explore other areas that complement your marketing studies.