From the highly creative to the deeply analytical, the field of digital marketing is multidimensional and dynamic — forever presenting fresh opportunities for strategic thinking in pursuit of new goals. This Bachelor of Science Digital Marketing Strategy program builds the essential skills and foundational expertise needed to navigate and compete in today’s digital marketplace:

• Business skills
• Marketing principles
• Digital marketing strategies
• Visual design and communications for digital marketing
• Artificial intelligence and analytics

Theory + practice: real-world experiences put classroom learning into action

Group projects and coursework connect you with real-life clients, with whom you’ll collaborate to define marketing goals and design and deploy a digital marketing strategy optimized for their unique needs. Clients include organizations within both the for-profit and not-for-profit sectors, giving you firsthand experience with the unique needs of each type of organization.

With the support of Nazareth’s leading career-preparation team at the Center for Life’s Work, you’ll complete at least one internship with a digital strategy, marketing, or advertising agency, department, or organization. Multiple internships are highly encouraged, including placements abroad, or in major cities, or with organizations in our own local region.

Skilled, smart, and ready to advance in the digital world

By the time you graduate, you will have developed expertise in:

• Evaluation of organizational opportunities that integrate digital strategy with the principles of business including marketing, communications, design, and leadership.
• The fundamentals of digital design for social media, mobile technology, web development, search optimization, and viral advertising.
• Formulating and effectively communicating strategic and tactical digital campaign recommendations with appropriate user experience research and business justification.
• Analyzing digital marketing tactics through effective quantitative and qualitative evaluation.
• Ethical values, self-awareness, emotional intelligence, and agile thinking to manage and lead digital project teams with a collaborative, equitable, and socially responsible mindset.

Your Life's Work