Marketing

Bachelor of Science
Look to the future and adapt to evolving and complex environments.

Look to the future and adapt to evolving and complex environments. Nazareth's marketing program prepares you for careers in the rapidly changing digital world. Gain the knowledge and skills to provide sustainable value for yourself and the organizations you choose to serve. Employers want strategic thinkers who can analyze business situations and identify the key issues to be addressed by strategic marketing. Our students develop the keen analytical and communication skills for success.

Course curriculum • Student outcomes • Cost of attendance

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Network with professionals from local, national, and global businesses and associations

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Collaborate and develop strategies with for-profit and non-profit clients

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Complete paid and credit-bearing internship experiences

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Your career coach guides you in resume building, interview coaching, networking, and job placement

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Career Paths

  • Account executive
  • Customer relations expert
  • Data analyst
  • Digital marketing analyst
  • Marketing researcher
  • Product manager
  • Public relations officer
  • Sales representative
  • SEO optimizer
  • Social media analyst

Outcomes

Recent graduates hold positions such as associate program manager at Partners & Napier; paid search manager at Uptown Marketing; district sales manager at ADP; account manager at 29 Design Studio; social media manager for DiBella’s Subs; search engine optimization analyst, Paychex; and digital marketing analyst at Frasier Enterprises.

Internship and Employer Examples
  • Buffalo Bills
  • Butler/Till
  • Dixon Schwabl + Co.
  • Constellation Brands
  • ESL
  • Excellus
  • Heritage Christian Services
  • Merrill Lynch
  • M&T Bank
  • Oak Hill Country Club
  • Partners + Napier
  • Paychex
  • Rochester Americans
  • Rochester Red Wings
  • Wegmans

99%

of new Nazareth grads are employed or in grad school within six months of graduation

2,285

high-impact experiential learning experiences completed by the undergraduate class of 2025

$4,000

Our SPARK Grant provides up to $4,000 for you to pursue internships, research, and study abroad. SPARK details »

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GPA Requirement and Probation Policy

Academic Probation, Warning and Program Dismissal Policies, School of Business and Leadership

Program Director
Ryann Stickel, alum, marketing degree program, marketing major, Nazareth University, Rochester, NY

Alumni Spotlight

“Nazareth’s marketing program stands out for its intentionally broad, practical coursework, which helped me build skills across analytics, strategy, digital marketing, design, and communication. The supportive professors challenged me while also providing personalized guidance, giving me a strong foundation that continues to benefit me professionally.”

— Ryann Stickel ’24, Marketing Manager, Healthcare Division at First American Equipment Finance