Nazareth's Bachelor of Science (B.S.) in marketing prepares you for careers in the rapidly changing digital world. You will gain the knowledge and skills to provide sustainable value for yourselves and the organizations you choose to serve.

Why Choose Nazareth for Marketing?

  • Dynamic and relevant curriculum: Learn current and emerging concepts in the field of marketing, including how traditional and digital marketing strategies and tactics work together to achieve marketing objectives.
  • Faculty expertise and guidance: Learn from experienced professionals and academics with expertise in traditional and digital marketing. The faculty personally advise and guide each marketing student.
  • Industry connections: The program has excellent connections with local, national, and global businesses, marketing agencies, and professional associations. This facilitates guest lectures, networking, and internship and employment opportunities for our students.
  • Hands-on Experience: The program has a strong emphasis on experiential learning with case studies, group projects, simulations, and internships.
  • Technology integration: There has been a rapid shift to digital technology to achieve marketing goals. The program incorporates many of the technologies and tools used by modern marketing professionals. 
  • Career support: Students will utilize career services, job placement assistance, resume building, career and interview coaching, and networking opportunities to make an effective transition to the workforce.

Program Highlights

  • Work with world-class marketing and digital marketing professionals through Nazareth's internship program, marketing classes, student clubs, and executive advisory council.
  • Learn to assess and analyze business situations and identify the key issues to be addressed by marketing management.
  • Develop a foundational understanding of digital marketing from tactical execution to strategy.
  • Learn how marketing communications are delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
  • Stand out by adding a minor such as analytics.
  • Choose to enrich your experience through 70+ study abroad options, including South Korea for School of Business & Leadership majors.


Recent alumni (graduated 2020, 2021, and 2022) hold positions such as associate program manager at Partners & Napier; paid search manager at Uptown Marketing; district sales manager at ADP; account manager at 29 Design Studio; social media manager for DiBella’s Subs; search engine optimization analyst, Paychex; and digital marketing analyst at Frasier Enterprises.

Nejra Mirvic, alum, marketing degree program, marketing major, Nazareth University, Rochester, NY

Alumni Spotlight

Nejra Mirvic '20

Search engine optimization analyst, Paychex, Inc.

"The marketing degree program prepares you for the real world. The curriculum changes with the times so you stay on top of the rapidly changing field.

The Naz marketing professors get to know their students and build strong relationships....

In addition, Nazareth has an awesome marketing internship program, career services, athletic programs, modern facilities, and student clubs. And there is a very strong emphasis on diversity, equity, and inclusion. Students feel a sense of belonging.

(My internship) gave me work experience that enhanced my skill set, established connections with digital marketing professionals, and built a stronger resume. I applaud the emphasis on teamwork and oral and written communication skills. Employers place great value on the ability to work with others and effective communication."

College of Distinction: Business badge


  • Account Executive
  • Customer Relations
  • Data Analytics
  • Digital Marketing Analyst
  • Marketing Communications
  • Marketing Research
  • Product Management
  • Public Relations
  • Sales Representatives
  • SEO Optimization
  • Social Media Analyst

Naz Internship, Employer, Field Experience Examples

  • Buffalo Bills
  • Butler/Till
  • Dixon Schwabl + Co.
  • Constellation Brands
  • ESL
  • Excellus
  • Heritage Christian Services
  • Merrill Lynch
  • M&T Bank
  • Oak Hill Country Club
  • Partners + Napier
  • Paychex
  • Rochester Americans
  • Rochester Red Wings
  • Wegmans
GPA Requirement and Probation Policy