Why Choose Nazareth for Marketing?

Marketing is about connecting with your target audience. More consumers buy products and services on their smartphone, so traditional media, like radio and television, are rapidly transforming to social media and digital options.

You must still understand the fundamental marketing principles and practices that support great decision-making. But effective marketing now, more than ever, requires a thorough understanding of digital strategies and tactics.

Becoming an expert in one of these marketing specialties increases career opportunities. Choose one of three specialties:

• Marketing communications focuses on content creation and delivering advertising to various channels including social media. Includes an internship at a marketing agency.
• Sales focuses on personal and professional selling and sales management and includes a sales internship.
• Marketing analytics focuses on digital media, search engine optimization (SEO), search content marketing (SCM), applied statistics and visualization. You'll earn two Google Adwords certificates and complete a digital analytics internship.

Nazareth's Bachelor of Science (B.S.) in marketing prepares you for careers in the rapidly changing digital world. You will gain the knowledge and skills to provide sustainable value for yourselves and the organizations you choose to serve.

Program Highlights

• Work with world class marketing and digital marketing professionals through Nazareth's internship program, marketing classes, student clubs, and executive advisory council.
• Learn to assess and analyze business situations and identify the key issues to be addressed by marketing management.
• Develop a foundational understanding of digital marketing from tactical execution to strategy.
• Learn how marketing communications are delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
• Stand out by adding a minor such as analytics.
• Choose to enrich your experience through 55+ study abroad options, including Germany for School of Business & Leadership majors.

Contact Information

Gerard Zappia

Professor in Business and Leadership, School of

585-389-2570

gzappia4@naz.edu

Smyth Hall 103

Bio

Education: B.S. in business and accounting, SUNY Oswego; M.B.A. in marketing, Rochester Institute of Technology; M.S. Ed, Nazareth College

Teaching and Research Interests: marketing strategy, consumer behavior, market research and entrepreneurship.

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