Marketing
Bachelor of Science
Look to the future and adapt to evolving and complex environments.
Look to the future and adapt to evolving and complex environments. Nazareth's marketing program prepares you for careers in the rapidly changing digital world. Gain the knowledge and skills to provide sustainable value for yourself and the organizations you choose to serve. Employers want strategic thinkers who can analyze business situations and identify the key issues to be addressed by strategic marketing. Our students develop the keen analytical and communication skills for success.
Highlights
Network with professionals from local, national, and global businesses and associations
Collaborate and develop strategies with for-profit and non-profit clients
Complete paid and credit-bearing internship experiences
Your career coach guides you in resume building, interview coaching, networking, and job placement
Career Paths
- Account executive
- Customer relations expert
- Data analyst
- Digital marketing analyst
- Marketing researcher
- Product manager
- Public relations officer
- Sales representative
- SEO optimizer
- Social media analyst
Outcomes
Recent graduates hold positions such as associate program manager at Partners & Napier; paid search manager at Uptown Marketing; district sales manager at ADP; account manager at 29 Design Studio; social media manager for DiBella’s Subs; search engine optimization analyst, Paychex; and digital marketing analyst at Frasier Enterprises.
Internship and Employer Examples
- Buffalo Bills
- Butler/Till
- Dixon Schwabl + Co.
- Constellation Brands
- ESL
- Excellus
- Heritage Christian Services
- Merrill Lynch
- M&T Bank
- Oak Hill Country Club
- Partners + Napier
- Paychex
- Rochester Americans
- Rochester Red Wings
- Wegmans
99%
of new Nazareth grads are employed or in grad school within six months of graduation
1,631
high-impact experiential learning experiences completed by the undergraduate class of 2024
$4,000
Our SPARK Grant provides up to $4,000 for you to pursue internships, research, and study abroad. SPARK details »
Program Director
Alumni Spotlight
Nejra Mirvic '20, Search Engine Optimization Analyst, Paychex, Inc.
"The marketing degree program prepares you for the real world. The curriculum changes with the times so you stay on top of the rapidly changing field.
The Naz marketing professors get to know their students and build strong relationships....
In addition, Nazareth has an awesome marketing internship program, career services, athletic programs, modern facilities, and student clubs. And there is a very strong emphasis on diversity, equity, and inclusion. Students feel a sense of belonging.
(My internship) gave me work experience that enhanced my skill set, established connections with business professionals, and built a stronger resume. I applaud the emphasis on teamwork and oral and written communication skills. Employers place great value on the ability to work with others and effective communication."