Marketing is about connecting with your target audience. More consumers are buying products and services on their smartphone. Digital marketing requires different messaging and approaches to reach your audience.
Traditional media, like radio and television, are rapidly transforming to social media and digital options. The digital movement is revolutionizing marketing strategies and communications options.
You must still understand the fundamental marketing principles and practices that support great decision-making. But effective marketing now, more than ever, requires a thorough understanding of digital strategies and tactics.
Nazareth's B.S. in marketing prepares you for careers in the rapidly changing digital world. You will gain the knowledge and skills to provide sustainable value for yourselves and the organizations you choose to serve.
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Education: B.S. in Business and Accounting, SUNY Oswego; M.B.A. in Marketing, Rochester Institute of Technology; M.S. Ed, Nazareth College
Marketing Coordinator and Brand Manager, TAGeX Brands
"I started as a psychology major and quickly switched to marketing, which still had that psychological factor that intrigued me. The marketing program was strong because of the extremely competent professors, who were great mentors; small class sizes; and the overall curriculum. Naz professors and an internship director helped me find an internship at TAGeX Brands, where I worked with the president and CEO on email campaigns, graphic design, public relations, and social media — which helped me take my classroom knowledge and apply it to help the company to grow. I had a job offer there before I graduated. I love what I'm doing."