Why Choose Nazareth for Marketing?

Marketing is the art of creating genuine customer value. It is the process of helping your customers meet their objectives and advance toward success.

The marketing degree program at Nazareth College provides excellent preparation for entry-level positions in marketing communications, market research, public relations, and other marketing-related fields such as sales and customer service. Students will develop the ability to evaluate business issues from the marketing perspective, integrating the multiple business disciplines to assist in the formulation of business recommendations.

In addition to the development of skills needed by marketing professionals—oral and written communication, social, technological, analytical, critical thinking, and cultural competency—students will develop a global entrepreneurial perspective and a thorough understanding of the functional areas of business.

Program Highlights

  • Marketing majors participate in our internship program to connect with world-class business professionals and organizations in the greater Rochester area.
  • Helps students acquire knowledge of the global environment and the economic, demographic, social, political, and psychological forces that shape the marketplace.
  • Provides students with a global perspective and the cultural sensitivity needed to successfully interact with individuals from different backgrounds.
  • Explores the ethical and moral issues related to marketing in a global environment, as well as its role as the driver of products, services, and ideas.
  • Establishes a solid foundation for additional study at the graduate level.

Program Options, Requirements, and Course Descriptions

Contact Information

Joseph DaBoll-Lavoie

Joseph DaBoll-Lavoie

Professor, UG Program Chair & Director of Economics Program in Management, School of
Smyth Hall 147E

Education: B.A. SUNY College at Potsdam in Economics; M.A., SUNY at Binghamton in Economics; Ph.D., Binghamton University in Economics

Teaching and Research Interests: Labor economics, human capital theory, and the economic history of Canada and the fur trade.

Read full bio.

Taylor Rapp, alum of the marketing degree program, marketing major at Nazareth College Rochester, NY

Alumni Spotlight: Taylor Rapp '13

Taylor completed a merchandise buying internship with The Ski Company in Rochester. She had an opportunity to work at all six of their locations and gather firsthand feedback from customers to help inform merchandising decisions. Upon graduating, she was hired as a full-time clothing buyer for the company.

Example Careers

  • Account executive
  • Market research
  • Media analyst
  • Customer service
  • Advertising
  • Public relations
  • Marketing
  • Product management
  • Sales representative

Internships/Field Experiences

  • Butler/Till
  • Constellation Brands
  • Paychex
  • Excellus BlueCross BlueShield
  • Merrill Lynch
  • Wegmans


  • Butler/Till
  • Constellation Brands
  • Excellus BlueCross BlueShield
  • Paychex
  • Wegmans
  • 13WHAM