Why Choose Nazareth for Marketing?

Marketing is about connecting with your target audience. More consumers are buying products and services on their smartphone. Digital marketing requires different messaging and approaches to reach your audience.

Traditional media, like radio and television, are rapidly transforming to social media and digital options. The digital movement is revolutionizing marketing strategies and communications options.

You must still understand the fundamental marketing principles and practices that support great decision-making. But effective marketing now, more than ever, requires a thorough understanding of digital strategies and tactics.

Nazareth's B.S. in marketing prepares you for careers in the rapidly changing digital world. You will gain the knowledge and skills to provide sustainable value for yourselves and the organizations you choose to serve.

Program Highlights

  • Work with world class marketing and digital marketing professionals through Nazareth's internship program, marketing classes, student clubs, and executive advisory council.
  • Learn to assess and analyze business situations and identify the key issues to be addressed by marketing management.
  • Develop a foundational understanding of digital marketing from tactical execution to strategy.
  • Learn how marketing communications are delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
  • Stand out by adding a minor such as analytics.

Contact Information

Rochelle L. Ruffer

Rochelle L. Ruffer

Professor of Economics, Chair of the Undergraduate Program, Director of the Business Management Program, Director of the Economics Program in Management, School of
585-389-2662
rruffer9@naz.edu
Smyth Hall 147E
Bio

Education: B.A. in Economics, Colgate University; M.S. in Economics, University of Wisconsin; Ph.D. in Economics with a concentration in Industrial Organization, University of Wisconsin

Teaching and Research Interests: Principles of microeconomics, international business economics, intermediate microeconomics, and development economics. Areas of research interest include assessing the use of innovative teaching strategies in the classroom.

Read full bio.

Josh Bowman, alum of the marketing degree program, marketing major at Nazareth College Rochester, NY

Alumni Spotlight: Josh Bowman '17

Marketing Coordinator and Brand Manager, TAGeX Brands

"I started as a psychology major and quickly switched to marketing, which still had that psychological factor that intrigued me. The marketing program was strong because of the extremely competent professors, who were great mentors; small class sizes; and the overall curriculum. Naz professors and an internship director helped me find an internship at TAGeX Brands, where I worked with the president and CEO on email campaigns, graphic design, public relations, and social media — which helped me take my classroom knowledge and apply it to help the company to grow. I had a job offer there before I graduated. I love what I'm doing."

Example Careers

  • Account executive
  • Market research
  • Media analyst
  • Customer service
  • Advertising
  • Public relations
  • Marketing
  • Product management
  • Sales representative

Internships/Field Experiences

  • Butler/Till
  • Constellation Brands
  • Paychex
  • Excellus BlueCross BlueShield
  • Merrill Lynch
  • Wegmans

Employers

  • Butler/Till
  • Constellation Brands
  • Excellus BlueCross BlueShield
  • Paychex
  • Wegmans
  • 13WHAM