Marketing is the art of creating genuine customer value. It is the process of helping your customers meet their objectives and advance toward success.
The marketing degree program at Nazareth College provides excellent preparation for entry-level positions in marketing communications, market research, public relations, and other marketing-related fields such as sales and customer service. Students will develop the ability to evaluate business issues from the marketing perspective, integrating the multiple business disciplines to assist in the formulation of business recommendations.
In addition to the development of skills needed by marketing professionals—oral and written communication, social, technological, analytical, critical thinking, and cultural competency—students will develop a global entrepreneurial perspective and a thorough understanding of the functional areas of business.
Education: B.A. SUNY College at Potsdam in Economics; M.A., SUNY at Binghamton in Economics; Ph.D., Binghamton University in Economics
Teaching and Research Interests: Labor economics, human capital theory, and the economic history of Canada and the fur trade.
Taylor completed a merchandise buying internship with The Ski Company in Rochester. She had an opportunity to work at all six of their locations and gather firsthand feedback from customers to help inform merchandising decisions. Upon graduating, she was hired as a full-time clothing buyer for the company.