Nazareth's Bachelor of Science (B.S.) in marketing prepares you for careers in the rapidly changing digital world. You will gain the knowledge and skills to provide sustainable value for yourselves and the organizations you choose to serve.

Why Choose Nazareth for Marketing?

  • Dynamic and relevant curriculum: Learn current and emerging concepts in the field of marketing, including how traditional and digital marketing strategies and tactics work together to achieve marketing objectives.
  • Faculty expertise and guidance: Learn from experienced professionals and academics with expertise in traditional and digital marketing. The faculty personally advise and guide each marketing student.
  • Industry connections: The program has excellent connections with local, national, and global businesses, marketing agencies, and professional associations. This facilitates guest lectures, networking, and internship and employment opportunities for our students.
  • Hands-on Experience: The program has a strong emphasis on experiential learning with case studies, group projects, simulations, and internships.
  • Technology integration: There has been a rapid shift to digital technology to achieve marketing goals. The program incorporates many of the technologies and tools used by modern marketing professionals. 
  • Career support: Students will utilize career services, job placement assistance, resume building, career and interview coaching, and networking opportunities to make an effective transition to the workforce.

Program Highlights

  • Work with world-class marketing and digital marketing professionals through Nazareth's internship program, marketing classes, student clubs, and executive advisory council.
  • Learn to assess and analyze business situations and identify the key issues to be addressed by marketing management.
  • Develop a foundational understanding of digital marketing from tactical execution to strategy.
  • Learn how marketing communications are delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
  • Stand out by adding a minor such as analytics.
  • Choose to enrich your experience through 70+ study abroad options, including South Korea for School of Business & Leadership majors.

Outcomes

Recent alumni (graduated 2020, 2021, and 2022) hold positions such as associate program manager at Partners & Napier; paid search manager at Uptown Marketing; district sales manager at ADP; account manager at 29 Design Studio; social media manager for DiBella’s Subs; search engine optimization analyst, Paychex; and digital marketing analyst at Frasier Enterprises.

Program Details

Options, Requirements, and Course Descriptions

Related bachelor's degree

Minors

Master's degree

Josh Bowman, alum of the marketing degree program, marketing major at Nazareth College Rochester, NY

Alumni Spotlight

Josh Bowman '17

Marketing Coordinator and Brand Manager, TAGeX Brands

"I started as a psychology major and quickly switched to marketing, which still had that psychological factor that intrigued me. The marketing program was strong because of the extremely competent professors, who were great mentors; small class sizes; and the overall curriculum. Naz professors and an internship director helped me find an internship at TAGeX Brands, where I worked with the president and CEO on email campaigns, graphic design, public relations, and social media — which helped me take my classroom knowledge and apply it to help the company to grow. I had a job offer there before I graduated. I love what I'm doing."

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Careers

  • Account Executive
  • Customer Relations
  • Data Analytics
  • Digital Marketing Analyst
  • Marketing Communications
  • Marketing Research
  • Product Management
  • Public Relations
  • Sales Representatives
  • SEO Optimization
  • Social Media Analyst

Naz Internship, Employer, Field Experience Examples

  • Buffalo Bills
  • Butler/Till
  • Dixon Schwabl + Co.
  • Constellation Brands
  • ESL
  • Excellus
  • Heritage Christian Services
  • Merrill Lynch
  • M&T Bank
  • Oak Hill Country Club
  • Partners + Napier
  • Paychex
  • Rochester Americans
  • Rochester Red Wings
  • Wegmans
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