Marketing requires rapid and continuous change. Communications technologies are constantly transforming. Products are arriving at greater speeds. Where and how consumers make decisions are perpetually evolving. Marketing is like your favorite roller coaster that never ends.
The marketing degree program at Nazareth College builds knowledge, skills, and experience for positions in corporations, advertising agencies, and nonprofit organizations. You’ll learn how to research marketing problems, develop strategic solutions, and create communications campaigns to effectively overcome problems and drive growth. You’ll gain a global entrepreneurial perspective and a thorough understanding of the functional areas of business.
At Nazareth College, you’ll learn not only to manage marketing changes in the short run, but also to lead change for an organization.
Education: B.A. in Economics, Colgate University; M.S. in Economics, University of Wisconsin; Ph.D. in Economics with a concentration in Industrial Organization, University of Wisconsin
Teaching and Research Interests: Principles of microeconomics, international business economics, intermediate microeconomics, and development economics. Areas of research interest include assessing the use of innovative teaching strategies in the classroom.
Taylor completed a merchandise buying internship with The Ski Company in Rochester. She had an opportunity to work at all six of their locations and gather firsthand feedback from customers to help inform merchandising decisions. Upon graduating, she was hired as a full-time clothing buyer for the company.