Sports, Entertainment, & Arts Management
Bachelor of Science
Channel your love for sports, entertainment, and the arts with business knowledge and leadership skills for a creative and dynamic career as a manager, owner, agent, promoter, marketer, or director.
You’ll develop a strong foundation in leadership, build your ability to identify and understand the latest trends and influences on your industry, and take advantage of Nazareth University's intensive internship program to apply your passion and skills. Enjoy Nazareth’s top-notch performing arts and athletics facilities, plus the wide variety of organizations and venues in the region. Benefit from close mentoring by faculty and guidance from your personal career coach.
Highlights
If you are an artist, performer, or athlete (not required), this program expands your expertise and job prospects
Customize your electives to strengthen your expertise in your areas of interest.
Flexibility: Add a minor or study abroad and even complete an internship abroad.
Excel as a team member, manager, and leader in sports, arts, and entertainment organizations.
Career Paths
- Venue management
- Sports, arts, or entertainment entrepreneur/owner
- Athletic director
- Entertainment and sports agent/manager
- Music and arts promoter
- Entertainment marketer
- Event coordinator and producer
Employers
- Disney World
- Buffalo Bills
- Buffalo Sabres
- Eastman Theatre
- Blue Cross Arena
- Red Wings
- Geva Theatre
- Nik and the Nice Guys
- Rochester Events promoters
- WCMF
- WPXY
Graduate Schools
- University of Miami, Florida, arts presenting and live entertainment management
- NYU Steinhardt School of Culture, Education, and Human Development
- Syracuse University’s S.I. Newhouse School of Public Communications
99%
of new Nazareth grads are employed or in grad school within six months of graduation
1,631
high-impact experiential learning experiences completed by the undergraduate class of 2024
$4,000
Our SPARK Grant provides up to $4,000 for you to pursue internships, research, and study abroad. SPARK details »
Internships
- Disney World
- Buffalo Bills
- Buffalo Sabres
- Eastman Theatre
- Blue Cross Arena
- Red Wings
- Geva Theatre
- Nik and the Nice Guys
- Rochester Events promoters
- WCMF
- WPXY
Internship at D.C. United
Program Director
Alumni Spotlight
“This major prepared me because it put me in real-world situations like the Rochester Americans and a sports marketing project for Battle of the Beaks, alongside the course work, to help me get experience in the industry while in school. Choosing Naz over another college or university is an easy choice because of the culture and people you’ll surround yourself with. The classes give you a unique perspective … and with the industry constantly changing, Naz was constantly moving right with it.”
— Joaquin Romero '25, group sales representative, San Antonio Spurs