Sports, Entertainment & Arts Management
Bachelor of Science
Channel your love for sports, entertainment, and the arts with business knowledge and leadership skills for a creative and dynamic career as a manager, owner, agent, promoter, marketer, or director.
You’ll develop a strong foundation in leadership, build your ability to identify and understand the latest trends and influences on your industry, and take advantage of Nazareth University's intensive internship program to apply your passion and skills. Enjoy Nazareth’s top-notch performing arts and athletics facilities, plus the wide variety of organizations and venues in the region. Benefit from close mentoring by faculty and guidance from your personal career coach.
Highlights
If you are an artist, performer, or athlete (not required), this program expands your expertise and job prospects
Customize your electives to strengthen your expertise in your areas of interest.
Flexibility: Add a minor or study abroad and even complete an internship abroad.
Excel as a team member, manager, and leader in sports, arts, and entertainment organizations.
Career Paths
- Venue management
- Sports, arts, or entertainment entrepreneur/owner
- Athletic director
- Entertainment and sports agent/manager
- Music and arts promoter
- Entertainment marketer
- Event coordinator and producer
Employers
- Disney World
- Buffalo Bills
- Buffalo Sabres
- Eastman Theatre
- Blue Cross Arena
- Red Wings
- Geva Theatre
- Nik and the Nice Guys
- Rochester Events promoters
- WCMF
- WPXY
Graduate Schools
- University of Miami, Florida, arts presenting and live entertainment management
- NYU Steinhardt School of Culture, Education, and Human Development
- Syracuse University’s S.I. Newhouse School of Public Communications
98%
of new Nazareth grads are employed or in grad school within six months of graduation
2,054
high-impact experiential learning experiences completed by the undergraduate class of 2023
$4,000
Our SPARK Grant provides up to $4,000 for you to pursue internships, research, and study abroad. SPARK details »
Internships
- Disney World
- Buffalo Bills
- Buffalo Sabres
- Eastman Theatre
- Blue Cross Arena
- Red Wings
- Geva Theatre
- Nik and the Nice Guys
- Rochester Events promoters
- WCMF
- WPXY
Internship at D.C. United
Program Director
Alumni Spotlight
Kelsey Sweet ‘15
“Nazareth does an amazing job at preparing students for their life’s work! Not only did I learn valuable skills through my courses, but I also gained a lot of great experience through my internships, campus activities, and leadership roles. I’m excited to see that the new sports and entertainment major allows for customization of electives based on your interests. I loved taking art history, photography, and political science courses.”
Kelsey went on to work for multiple teams and sports organizations, including Pegula Sports and Entertainment (NFL's Buffalo Bills and NHL's Buffalo Sabres), where she is social media strategist and loves that “every day is different” and she has great opportunities for travel and new experiences.