large audience cheers and holds up phones to take photos

Sports & Entertainment Management

Bachelor of Science

Elizabeth Lenz working a hockey game at Blue Cross Arena
view from behind of a band performing on stage

Kick-start a dynamic and exciting career

Channel your love for sports, entertainment, and/or the arts with business knowledge and leadership skills to build a career in the creative and dynamic environment of sports and entertainment management. You’ll develop a strong foundation in management and leadership, build your ability to identify and understand the latest trends and the local, regional, and global influences on the sports and entertainment fields and take advantage of the College’s intensive internship program to apply your passion and skills in various organizational contexts.

Nazareth College is a great place to begin your journey in the sports and entertainment field. The College has an outstanding reputation in visual and performing arts and athletics, with top-notch campus facilities such as Glazer Music Performance Center’s Beston Hall, the Arts Center’s Callahan Theater, and Golisano Training Center. And the city of Rochester and the Upstate New York region have a wide variety of athletic, arts, and entertainment organizations and venues that provide multiple internship options tailored to your specific interests.

Benefit from close mentoring by faculty and guidance from your personal career coach.

Program Highlights

Program Details

Degree: Bachelor of Science

Course Offerings »

Related Programs

 

Understand and manage the business side of sports and entertainment organizations.

 

Customize your electives to strengthen your expertise in your areas of interest.

 

Flexibility to add a minor or to study abroad and complete an internship abroad.

 

Excel as a team member, manager, and leader in sports and entertainment organizations.

Kelsey Sweet on the field at Highmark Stadium in Buffalo

Alumni Spotlight

Kelsey Sweet ‘15

“Nazareth does an amazing job at preparing students for their life’s work! Not only did I learn valuable skills through my courses, but I also gained a lot of great experience through my internships, campus activities, and leadership roles. I’m excited to see that the new sports and entertainment major allows for customization of electives based on your interests. I loved taking art history, photography, and political science courses.”

Kelsey went on to work for multiple teams and sports organizations, including Pegula Sports and Entertainment (NFL's Buffalo Bills and NHL's Buffalo Sabres), where she is senior social media editor and loves that “every day is different” and she has great opportunities for travel and new experiences.

Your Life's Work

Example careers
  • Venue management
  • Sports, arts, or entertainment entrepreneur/owner
  • Athletic director
  • Entertainment and sports agent/manager
  • Music and arts promoter
  • Entertainment marketer
  • Event coordinator and producer
Internships/field experiences
  • Disney World
  • Buffalo Bills
  • Buffalo Sabres
  • Eastman Theatre
  • Blue Cross Arena
  • Red Wings
  • Geva Theatre
  • Nik and the Nice Guys
  • Rochester Events promoters
  • WCMF
  • WPXY
Graduate schools
  • University of Miami, Florida, arts presenting and live entertainment management
  • NYU Steinhardt School of Culture, Education, and Human Development
  • Syracuse University’s S.I. Newhouse School of Public Communications
Employers

Graduates are expected to see strong career prospects, as the multi-million-dollar sports industry sees a high growth rate for sports-related careers and as the entertainment sector is rebounding from the global pandemic.

  • Pegula Sports and Entertainment
  • The John F. Kennedy Center for the Performing Arts
  • National Football League
  • Buffalo Bisons
  • American Pops Orchestra
  • Classical Movements, Inc.
  • UUU Art Collective
  • The American Pops Orchestra

$4,000

UP TO $4,000 TO INVEST IN YOU
Unique to Nazareth, our SPARK Grant provides $1,500 for you to pursue internships, research, and study abroad, plus up to $2,500 in a tuition scholarship for summer SPARK-eligible experiences that earn credit.

SPARK stories