Enrollment Marketing

The MarComm team supports marketing and communications efforts aimed at recruitment and retention of our students in alignment with Nazareth's mission and strategic vision.

Leveraging engagement data insights, higher education marketplace research, and analytics, we aim to:

  • Connect the most compelling stories of the Nazareth University experience and community to the audiences who value them most at the time in their college decision-making process that it is needed most.
  • Distinguish the experience of a Nazareth education from that of our competitors.
  • Authentically represent the values of our campus community and the value of our educational experience.
  • Inspire prospective students to enroll or current students to persist.

Marketing your academic degree program or college support service

We partner with people from all facets of campus — our dedicated staff, counselors, advisors, and faculty — and tap into their special expertise and insights. 

If you oversee and seek to market an academic program or college support area that serves our students, follow these steps:

  1. Discuss and obtain the support of your objective and vision with the dean or vice president who oversees your department.

  2. After securing the approval of your dean or vice president, use the appropriate Marketing & Communication Request Form (Naz login required) to initiate engaging the help of MarComm.

Analytics and SEO

Learn more about analytics and SEO »

Ethical standards

In collaboration with Admissions, enrollment marketing follows the National Association for College Admission Counseling guidelines: NACAC Guide to Ethical Practice in College Admission