The Nazareth University brand is more than just a logo. It’s a multitude of elements working together to effectively communicate what Nazareth values most.
Strengthening Nazareth’s brand is a key strategic action to create a sustainable future for the university. As such, Marketing & Communications has the responsibility for achieving that goal and the authority to define and enforce brand standards for the University. At any time, Marketing and Communications may request revisions to uphold the University's brand standards and guidelines, and make the final decision on materials that represent Nazareth.
The below guidelines have been established to give our partners across campus the tools and resources to help us in our work. Nazareth must speak with one voice and present a consistent image across all audiences.
Get Started
For new communications and/or marketing materials that will be widely distributed and/or for external audiences and include logos, imagery, and/or branded messaging, please contact Marketing and Communications for consultation, review, and/or approval.
For new projects or revisions:
- Please email T.C. Pellett, Justin Shaw, and Chris Farnum to initiate a project.
- In conjunction with your email, please submit a completed project request form. The appropriate staff member will reply and set up a time to discuss your project. Please allow three business days for a reply.
For new print projects, please provide:
- Budget or budget range for the project
- Plain (unformatted) text (no columns, tables, or images) in an editable Word document or Google doc. Our team will work with the provided copy, create new text, copyedit, and/or proofread as needed. Marketing and Communications is not responsible for fact-checking.
- Images/design ideas you’d like to see incorporated into your piece or inspiration for your piece. To print well, ensure photos are hi-res (at least 300 dpi).
- Size information if applicable. If you are unsure of the size, please let us know and we will help you to determine effective sizing.
- Completed printing information. If we are printing the piece for you, please include the quantity you would like printed.
- If you would like to print with Nazareth’s Media Resources print center, please include a budget account number.
- If we are working with an outside vendor, we will provide you with an estimate(s) for the project and then you must provide us with a department budget number so that we can release the job to print.
For revisions to an existing printed piece, please provide:
- A marked-up copy of the old job, showing the updates needed.
- New images or any design ideas that you would like updated.
Timeline
- Printed projects require a minimum of six weeks total production time.
- Projects that are submitted for approval purposes only (i.e. the project is already designed or created) may take between one and three weeks, depending on the complexity of the project.
- For all projects, we will create a production schedule. New projects will include up to three rounds of proofs, with the third round as final approval. Revisions will include up to two rounds of proofs, with the second round as final approval.
- Timelines/production schedules may need to be adjusted on both sides. If the scope of the project changes dramatically, a new production schedule will need to be created, which will impact the timeframe.
- If you seek photography/videography, please complete the appropriate form — a photo or a video request form outlining the date, time, and details of the event/or desired photo shoot.
Marketing and Communications Is Responsible For
- Consulting on and directing design, content, production, and distribution.
- Suggesting ideas for you to communicate effectively and concisely with target audience(s).
- Editing copy to ensure readability and conformity with University style.
- Developing format and design specifications to meet budget requirements.
- Providing, if budgets and time allow, new photos, illustrations, advanced designs, and writing/editing services.
- Advising on copyright or reprint permission for text, logos, or photos.
- Providing estimate(s) for the cost of the project.
- Providing a production schedule at the start of the project.
- Sending periodic project updates via email.
- Ensuring that project requirements have been met.
Marketing and Communications has the authority to make the final decision and request revisions to uphold the University's brand standards and guidelines.
You Are Responsible For
- The accuracy of the content provided.
- Having an understanding of — and appropriately communicating — the project’s scope, style, tone, purpose, message, audience, budget, and other key parameters.
- Being your department’s point person for feedback and/or approval. Comments or approval given to Marketing and Communications should be a compilation of input from everyone who needs to see/approve a document. It’s imperative that all feedback is considered and consolidated before communicating with Marketing and Communications, to maintain an efficient process.
- Providing comparable samples of projects, if available, for reference.
- Obtaining additional information and final approvals in a timely fashion.
- Providing complete and accurate materials at the start of the project.
- For new projects, submitting text via a Word document or Google Doc (not handwritten, not an image, not a PDF), or for updates to previously produced pieces, marking up and sharing an old copy for revisions. If you have a significant amount of new text (more than a few words), provide the new content digitally so it can be copied.
- Submitting any other relevant items, such as photos, illustrations, charts, and graphs in agreed-upon formats.
- Giving timely approvals for all copy, artwork, design/layout.
- Reviewing and proofreading the project throughout all phases.
- Having sufficient funds to cover project costs.