Marketing & Communications

Let's Collaborate!

The Marketing and Communications team works with faculty and staff across campus to develop strategic campaigns and create marketing assets such as web pages, digital advertisements, social media posts, email campaigns, social media posts, brochures, newsletters, invitations, postcards, posters, and more.

To optimize the return on our collective investment of time and resources, our team of communications experts can assist you in identifying your audience and value proposition(s), crafting a compelling message, and connecting on the communication channel that best fits your objectives.

Lead times & deadlines

From the brainstorming phase to the completion or delivery of the final piece, marketing communications strategy development, creative asset creation, and tactical deployment can take eight weeks or even longer.

Understanding our collaborative roles

The MarComm Project Manager

After your request has been submitted via the Marketing or Communication Request Form, it will be reviewed and prioritized in the project queue. A MarComm team will be assigned to your project as the Project Manager, and s/he will:

  • Create an Active Collab project and invite the Lead Contact (and others, as/if required) to the project.
  • Chart out milestones to ensure the targeted deadline is met.
  • Communicate with the Lead Contact throughout the process.
  • Share proofs and assets for the Lead Contact's review and feedback.
  • Review and edit content submissions to ensure they follow the College editorial style.
  • Enlist the support of a graphic designer or photographer/videographer to create supportive visual assets.
  • If a printed brochure or publication, obtain estimates and coordinate printing with College approved printers.

The Lead Contact Person

Determine who from your department or team will serve as the lead contact person for this project. This person will serve as the content expert and the liaison between your department and MarComm. Her/his role will be to:

  • Clarify with your department the initial objective at the start of the project (e.g. who is the audience you are trying to reach, what do you want them to do, why, and by when).
  • Prepare and submit text content as either google docs (shared) or Word docs uploaded to Active Collab.
  • Seek feedback from your department stakeholders (as/if needed) at the start of the project and as it progresses to completion.
  • Carefully review proofs to ensure facts are accurate and up to date. Also, make sure any stakeholders in your department have reviewed and approved it.
  • Note all edits on one master revision proof and upload it to the Active Collab project file by the established deadline.
  • When the Project Manager shares the production schedule with you, note and proactively communicate any schedule conflicts or challenges so the schedule can be modified if needed.
  • Respond in a timely fashion to any questions or action items shared with you within Active Collab.
  • Ensure that you have funding available to cover expenses related to the project (e.g. for printing, for production of an imprinted item, for costs related to placing advertisements, etc.)

Using Active Collab

Nazareth College uses the project collaboration platform Active Collab, which is accessible to you using your Nazareth login credentials. If you have difficulty logging in, please contact IT.

Active Collab serves these main functions:

  • In Discussions (which are similar to an email thread), exchange information about the project. This is better than using our Naz email to exchange information about a project, because it ensures it is accessible to all and aggregated with the project rather than potentially overlooked in an individual's email inbox.
  • In Tasks, charts out production steps and milestone/deadline dates for each step.
  • In Files, creates an archive of all files uploaded in support of the project (e.g. specially submitted photos or graphic files, document files with narrative copy, pdf files of proofs, etc.)
  • In Notes, creates a static archive of information related to the project such as printing specifications or a Creative Brief when necessary.

How to provide edits to approval proofs for printed documents:

  • A PDF proof will be shared with you via Active Collab. (With Active Collab notifications on, you'll get an email with a link.) To provide any feedback and edits from you and your department, you can:
    • Use Adobe Acrobat to add comments to the PDF proof. Rename your edited file something like "Edits_ProjectName_v1," save the edited/marked up PDF file, and upload it to ActiveCollab.
    • Print off your proof and mark it up in pen. Then, if your department printer has a scanner function, scan and upload the proof to Active Collab as a pdf file. If you don't have easy access to a printer/scanner, then return the paper proof in person or via interdepartmental mail to your MarComm project manager.

If your edits are lengthy or need explanation, schedule a time to review them with your project manager. (The MarComm team uses google calendar, which makes it easy to check for mutual availability.)

Major or lengthy edits at the proof stage can delay your project. That's why it's always best to think through and get departmental approval on your content and objectives before work with MarComm begins.