Marketing & Communications

Let's Collaborate!

Send us a request

The Marketing and Communications team works with faculty and staff across campus to develop strategic campaigns and create marketing assets such as webpages, digital ads, social media posts, email campaigns, brochures, e-newsletters, invitations, postcards, posters, and more.

Our team of communications experts can assist you in identifying your audience and value proposition(s), crafting a compelling message, and connecting on the communication channel that best fits your objectives.

Lead times & deadlines

From brainstorming to completion/delivery of a significant marketing piece can take eight weeks or more, including marketing communications strategy development, creative asset creation, and tactical deployment.

Understanding our collaborative roles

The MarComm Project Manager

Submit your request via the Marketing & Communication Request Form. Your request will be reviewed and prioritized in the project queue. A MarComm project manager will:

  • Create a project file in Monday.com and invite the Lead Contact (and others, as/if required) to the project.
  • Chart out milestones to ensure the targeted deadline is met.
  • Communicate with the Lead Contact throughout the process.
  • Share proofs and assets for the Lead Contact's review and feedback.
  • Review and edit content submissions to ensure they follow the College editorial style.
  • Enlist the support of a graphic designer or photographer/videographer to create supportive visual assets.
  • If it's a printed brochure or publication, obtain estimates and coordinate printing with Naz-approved printers.

The Lead Contact Person

Determine who from your department or team will serve as the lead contact person for this project — meaning the content expert and the liaison between your department and MarComm. Role:

  • Clarify with your department the objective of the project (e.g. who is the audience you are trying to reach, what do you want them to do, why, and by when).
  • Ensure that you have funding available to cover expenses related to the project (e.g. for printing, for production of an imprinted item, for costs related to placing advertisements, etc.)
  • When the Project Manager shares the production schedule with you, note and proactively communicate any schedule conflicts or challenges so the schedule can be modified if needed.
  • Prepare and submit text content as either google docs (shared) or Word docs uploaded to Monday.com.
  • Seek feedback from your department stakeholders (as/if needed) at the start of the project and as it progresses to completion.
  • Carefully review proofs to ensure facts are accurate and up to date. Also, make sure any stakeholders in your department have reviewed and approved it.
  • Note all edits on one master revision proof and upload it to the Monday.com project file by the established deadline.
  • Respond in a timely fashion to any questions or action items shared with you within the project management tool,  Monday.com.

Using Monday

Nazareth College MarComm Department uses the project collaboration tool  Monday.com.

MarComm uses these main functions:

  • In "Conversations" (which are similar to an email thread), exchange information about the project. This is better than using our Naz email to exchange information about a project, because it ensures it is accessible to all and aggregated with the project rather than potentially overlooked in an individual's email inbox.
  • Within each project board, charts out production steps and milestone/deadline dates for each step.
  • In Files, creates an archive of all files uploaded in support of the project (e.g. specially submitted photos or graphic files, document files with narrative copy, pdf files of proofs, etc.)

 

How to provide feedback (edits) for PDF proofs:

  • A PDF proof will be shared with you via an emailed notification from Monday.com. (With Monday.com notifications on, you'll get an email with a link.) To provide any feedback and edits from you and your department, you can:
    • Use Adobe Acrobat to add comments to the PDF proof. Rename your edited file something like "Edits_ProjectName_v1," save the edited/marked up PDF file, and upload it to Monday.com.
    • OR print your proof and mark it up clearly in pen. If your department printer can scan, scan and upload the proof to Monday.com as a pdf file. If you don't have easy access to a printer/scanner, then return the paper proof in person or via interdepartmental mail to your MarComm project manager.

If your edits are lengthy or need explanation, schedule a time to review them with your project manager. (The MarComm team uses Google calendar, which makes it easy to check for mutual availability.)

Major or lengthy edits at the proof stage can delay your project. That's why it's always best to think through and get departmental approval on your content and objectives before work with MarComm begins.