Environmental Branding

The Marketing and Communication Department provides creative direction and assets, production quality guidance, and project management to ensure that environmental installations best reflect Nazareth University.

Lead time:

Depending on complexity, environmental branding efforts can be major projects that take several months to a multiple years to develop and complete. 

Smaller environmental elements such as pop-up display banners, trade show or conference graphics, and branded table throws require less lead time and can be designed and produced within four to six weeks depending on project volume and inventory. 

The first steps:

Meet and discuss your ideas and objectives with your MarComm Project Manager to gain insight on: 

  • Budgeting and potential costs. Refer to Account and Budget Resources from the Office of the Controller.
  • The standards, objectives, and guidelines for expression of the Nazareth University brand. 
  • Timelines and process overview for creation and production.
  • Also, note that safety, insurance, and contractor requirements that must be met by any contractor involved in installation and other steps. Refer to Insurance and Contracts from the Office of the Controller.

Environmental branding vs. wayfinding

Environmental branding

Wikipedia’s definition of environmental branding explains it well: 

“In architecture and interior design, branded environments extend the experience of an organization's brand, or distinguishing characteristics as expressed in names, symbols and designs, to the design of interior or exterior physical settings.[1] It uses space as a physical embodiment of the brand to create a ‘brand space’ . This is achieved through ‘architecture, interiors, lighting, graphics, landscape’ in spaces such as retail stores, showrooms, trade-fair booths and office environments.[2]

Components of a branded environment can include finish materials, environmental graphics, way-finding devices and signage and identity systems. Creators of branded environments leverage the effect of the physical structure and organization of space to help deliver their clients' identity attributes, personality and key messages.” 


Wayfinding is directional signage that points the way to various locations. The Nazareth Facilities Department can help you with routine requests of this type.