Marketing & Communications

Environmental Branding

The Marketing and Communication Department provides creative direction and assets, production quality guidance, and project management to ensure that environmental installations best reflect Nazareth College.

Lead time:

Depending on complexity, environmental branding efforts can be major projects that take several months to a multiple years to develop and complete. 

Smaller environmental elements such as pop-up display banners, trade show or conference graphics, and branded table throws require less lead time and can be designed and produced within four to six weeks depending on project volume and inventory. 

The first steps:

Meet and discuss your ideas and objectives with your MarComm Project Manager to gain insight on: 

  • Budgeting and potential costs. Refer to Account and Budget Resources from the Office of the Controller.
  • The standards, objectives, and guidelines for expression of the Nazareth College brand. 
  • Timelines and process overview for creation and production.
  • Also, note that safety, insurance, and contractor requirements that must be met by any contractor involved in installation and other steps. Refer to Insurance and Contracts from the Office of the Controller.

Environmental branding vs. wayfinding

Environmental branding
Wayfinding