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Demand for Big Data Drives New Analytics Minor

Published November 07, 2017

One of the  most in-demand skills in the current job market will now be offered as a new program at Nazareth College. The College has announced the Analytics minor academic program to complement majors in a variety of fields. This Analytics minor will offer valuable knowledge for undergraduate students interested in working in business, government, or non-profit settings, including roles in management, marketing, communications, politics, and public health as well as a number of others.

Analytics is the integrated application of data, technology, statistics, and judgement to assess situations and inform predictions. It’s high demand stems from the large quantities of data that can now be generated with ever-improving technology, and all sectors need sound analyses of that data. “Analytics is applicable to so many different fields,” says Rochelle Ruffer, chair of  the School of Management undergraduate programs., “We are excited about this interdisciplinary minor as a way to help our students differentiate themselves in the job marketplace.”

Chris Morris of CNBC has labeled analytics the “Sexiest Job of the 21st Century,” claiming that, “the demand for data analytic specialists — sometimes called data scientists, who know how to manage the tsunami of information, spot patterns within it and draw conclusions and insights — is nearing a frenzy.”

Bringing analytics as a minor will help students like Kelsey Quigley ‘16 pursue meaningful careers in the field. Quigley, a mathematics major while at Nazareth, spent time developing and researching predictive models for the NFL. “There’s so much data available online—for specific players or player positions, as well as performance stats from the regular season," she said. "We had freedom to brainstorm ways to use these different metrics to quantify what a good performing team would be.”

For More Information

Julie Long | Nazareth Chief Public Relations Officer | (585) 389-2456 |

Analytics Minor

Nazareth College’s academic strengths cross an unusually broad spectrum of 60 majors, including education, health and human services, management, the fine arts, music, theater, math and science, foreign languages, and the liberal arts. The coeducational, religiously independent, classic campus in a charming suburb of Rochester, N.Y., challenges and supports 2,300 undergrads and 700 graduate students. Nazareth is recognized nationally for its Fulbright global student scholars and commitment to civic engagement. Rigorous programs, an uncommon arts and sciences core, experiential learning, career skills, and a global focus prepare graduates for not just one job, but for their life’s work.