Exciting, multifaceted, and highly competitive, the music business today requires a comprehensive knowledge in the areas of music theory and performance as well as business management, marketing, law, and technology.
Nazareth College's music business degree program is the first of its kind in the Rochester area—a joint collaboration between the Department of Music and the School of Management that introduces musicians to all aspects of the industry. The program is unique for its breadth and exposes students to the creative, financial, legal, technical, and marketing aspects of the industry.
The major cultivates a thorough understanding of the functional areas of business, as well as the economic, demographic, social, political, and psychological forces that shape the music business. It offers students a global perspective and the cultural competency they will need to interact with people of different backgrounds.
Two internships are required to give students direct work experience and help them make valuable professional connections. Internships may take place in a variety of settings such as recording studios, music promotions, radio, artist management, music retailing and marketing companies.
81% of the respondents in a survey of a recent graduating class (with 67.5% reporting) indicated that they are either employed or attending graduate school.