Why Choose Nazareth for Visual Communication Design?

The dynamic and rapidly evolving graphic design industry plays a greater and more central role in society than ever before, given today’s information-glutted, media-saturated world. The role of the designer, as a visual communicator of ideas across networks and multiple media, exists in a broader and a more strategic context than ever before. Through integrated studies in illustration, graphic design, and advertising, Nazareth College’s visual communication design program prepare students to do just that.

With an intensive studio base, Nazareth’s curriculum also provides a strong foundation upon which to build advanced design and image-making skills. Students learn to develop creative visual responses to communication problems with the construction of striking, engaging, and meaningful images.

Nazareth’s liberal arts educational core only further prepares students for the collaborative, multimedia professional world of visual communication design, where the ability to think critically, to verbally communicate, and to draw on experience and knowledge from a broad range of disciplines is necessary to solve problems in a global, competitive market of products and ideas.

Strong connections to local firms and alumni working in the industry both locally and nationally provide students with enriching internship and employment opportunities. Students also have the opportunity to study abroad. Many visual communication design students choose to study abroad in Rennes, France.

B.F.A. Degree Highlights

  • Focus on career preparation with the additional advantages of a strong studio base and liberal arts education.
  • Emphasis is on portfolio building and assembling a professional body of work by the junior and senior year.
  • Established local and alumni connections mean various internship opportunities.
  • Participation in student networking events with local chapters of AIGA and the RAF.
  • Graduates find employment at local and national advertising, marketing, and communication firms, as well as publications and non-profit organizations.
  • Students may elect to study graphic design abroad their sophomore year or to minor in another academic area.

B.S. Degree Highlights

  • Combines studies in studio arts, illustration, advertising, graphic design, and liberal arts, providing students with essential competencies for the visual communication of ideas.
  • The combination allows for a wider range of studies in the liberal and fine arts. Students in this program may elect to study abroad or may declare a second major in another academic area.
  • Emphasis is on portfolio building and assembling a professional body of work by the junior and senior year.
  • Alumni use their skills at local and national advertising, marketing, and communications firms as well as in the non-profit sector.

Related majors

Discover more offerings at Nazareth:

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Contact Information

Sherri Baker Hamilton

Sherri Baker Hamilton

Assistant Professor & Director of the Visual Communication Design Program in Art
Arts Center 162

Education: B.S., Studio Art, Nazareth College

Areas of Academic Interest: Graphic design, typography, advertising design, packaging design, and illustration.

See gallery and full biography.

Justin McKeever, graphic design degree program, illustration degree program, graphic design major

Alumni Spotlight: Justin McKeever ’14

As one of the lead graphic designers in the Multimedia Department at Harris RF in Rochester, N.Y., Justin McKeever '14 produces a broad range of informational graphics for multimedia platforms as well as user experience and user interface design. “My knowledge of web design and user experience, the ability to communicate with clients, and the flexibility needed in a collaborative work environment, all came from my experience at Nazareth.”

Example Careers

  • Creative/art director
  • Communications designer
  • Illustrator
  • Brand identity and logo designer
  • Multimedia and graphic designer
  • Type designer
  • Exhibition designer
  • Promotional display designer
  • Environmental designer
  • Book designer

Internships/Field Experiences

  • Dixon Schwabl, Inc., Rochester, NY
  • Mason Selkowitz Marketing
  • Boydell & Brewer, Inc.
  • Strong National Museum of Play
  • Les Petits Débrouillards, Bretagne

Graduate Schools/Employers

  • Mirus Group Marketing Communications
  • Butler/Till Media
  • Takeform Architectural Graphics
  • Rochester Institute of Technology Cary Graphic Arts Press