The program combines studies in graphic design, web design, advertising, typography, illustration, and integrative studies in the liberal arts, providing you with essential competencies for visual communication. Program curriculum is focused on preparing you for a broad range of careers in the creative field or for graduate school. Professional networking is integrated into your experience through associations with local chapters of American Institute of Graphic Arts (AIGA) and the American Advertising Federation (AAF), internships, guest speakers, and agency tours.
You will develop creative problem-solving skills and visual responses to communication problems, using digital and analog media for design. Working independently and in collaborative teams, you'll learn to create effective and refined images for a broad range of target audiences. In-depth learning culminates the final year in development of a professional portfolio and placement in a professional internship experience. Graduates find employment in advertising, marketing, multimedia and web design, packaging design, publication design, and branding.
A portfolio review is required for this major. View portfolio details.
Education: B.S., Studio Art, Nazareth College
Areas of Academic Interest: Graphic design, typography, advertising design, packaging design, and illustration.
As one of the lead graphic designers in the Multimedia Department at Harris RF in Rochester, N.Y., Justin McKeever '14 produces a broad range of informational graphics for multimedia platforms as well as user experience and user interface design. “My knowledge of web design and user experience, the ability to communicate with clients, and the flexibility needed in a collaborative work environment, all came from my experience at Nazareth.”