The dynamic and rapidly evolving graphic design industry plays a greater and more central role in society than ever before, given today’s information-glutted, media-saturated world. The role of the designer, as a visual communicator of ideas across networks and multiple media, exists in a broader and a more strategic context than ever before. Through integrated studies in illustration, graphic design, and advertising, Nazareth College’s visual communication design programs prepare students to do just that.
With an intensive studio base, Nazareth’s curriculum also provides a strong foundation upon which to build advanced design and image-making skills. Students learn to develop creative visual responses to communication problems with the construction of striking, engaging, and meaningful images.
Nazareth’s liberal arts educational core only further prepares students for the collaborative, multimedia professional world of visual communication design, where the ability to think critically, to verbally communicate, and to draw on experience and knowledge from a broad range of disciplines is necessary to solve problems in a global, competitive market of products and ideas.
Strong connections to local firms and alumni working in the industry both locally and nationally provide students with enriching internship and employment opportunities.
As one of the lead graphic designers in the Multimedia Department at Harris RF in Rochester, N.Y., Justin McKeever '14 produces a broad range of informational graphics for multimedia platforms as well as user experience and user interface design. “My knowledge of web design and user experience, the ability to communicate with clients, and the flexibility needed in a collaborative work environment, all came from my experience at Nazareth.”
View artwork created by our students in the Visual Communication Design Program.