Branding Toolkit


The Nazareth College graphic identity consists of its primary logo, variant, logotype, and shield symbol.

The logos have been specifically drawn and exist in digital format for consistent reproduction. The logos should never be redrawn. Click here for a complete list of incorrect usages »


Using the logo consistently will help to raise the visibility and recognition of Nazareth College. The goal of following these guidelines is to provide maximum legibility of Nazareth College's logo. The prescribed logo formats are shown here. Do not use the logo in any formats other than the ones provided.

Do not reset or reproportion the logo, or use it so that the integrity is compromised, the form distorted, and the legibility impeded. Keep in mind that consistent use and maximum legibility are important.

Note: The logos displayed here are not to be taken from this page for use on any materials.

Department Specific Logos

Currently, we are not amending the Nazareth College logo to make sub brand logos for individual programs and departments. As our audiences (current students, prospective students, guidance counselors, parents, community members, and college faculty and staff) build an awareness and understanding of our new logo and what it represents, it is critical that we present it consistently, clearly, and in its purest form. In marketing lingo, this is referred to as building brand equity.

To build a strong brand image, the Nazareth College logo is to be used in isolation from other text or graphic elements that may compete visually. Names of departments, schools, or services should not be added onto the Nazareth College logo as this detracts from the impact and purity of the logo and can weaken its recognition among target audiences.

However, through consistent use of color, space, imagery, and type, your department can still develop a recognizable look that communicates its association to the College. To learn more about how this can be achieved, please contact Kim Dunay at or ext. 2450 to schedule a meeting.

Minimum Size

The smallest size the primary logo and variant should appear at is 0.625 inches (print) or 65 pixels (web) high. The logotype can appear at 0.125 inches (print) or 16 pixels (web) high.

Safety Zone

Sufficient space (safety zone) around the logo is required so that it stands apart from surrounding visual elements. The safety zone is 1/2 the height of the logo. For the logotype variant, the safety zone is twice the height of the "N" in "Nazareth." Do not place items within this area.


4-Color Printing (CMYK)
 60 | 70 | 15 | 00
 60 | 70 | 15 | 50
 00 | 20 | 45 | 25

3-Color Printing (Pantone)
 PMS 2665 U
 PMS 2695 U
 PMS 466 U


2-Color Printing (Pantone)
 PMS 2665 U
 PMS 2695 U

1-Color Printing (Pantone or black)
 PMS 2695 U or black

Dark Background

Used only under special circumstances.



Note: The logos displayed here are not to be taken from this page for use on any materials.

Primary Logo






Submit a Ticket

If you have a logo request, you can submit a ticket »

Make sure to specify if you need a JPEG, PNG, or EPS file; print or web; color(s).


Emma Suzanne Daitz

Emma Suzanne Daitz

Marketing Coordinator & Web Editor in Marketing & Communications
Golisano Academic Center 175