Used publicly on the website, on press releases, and in publications to give a distinctive and descriptive overview. Includes location and size for people unfamiliar with the College or with this region. Reinforces the key messages of the positioning statement.
Used internally (and with partners) to ensure a common understanding of how to present the College externally. Identifies the ideal target student, highlights the offerings and benefits of an education here, and is both inspirational and aspirational.