Branding Toolkit

Messaging

About Statement

Nazareth College’s academic strengths cross an unusually broad spectrum of 60 majors, including education, health and human services, management, the fine arts, music, theater, math and science, foreign languages, and the liberal arts. The coeducational, religiously independent, classic campus in a charming suburb of Rochester, N.Y. challenges and supports 2,000 undergrads and 800 graduate students. Nazareth is recognized nationally for its Fulbright global student scholars and commitment to civic engagement. Rigorous programs, an uncommon core, experiential learning, career skills, and a global focus prepare graduates for not just one job, but for their life’s work.

Used publicly on the website, on press releases, and in publications to give a distinctive and descriptive overview. Includes location and size for people unfamiliar with the College or with this region. Reinforces the key messages of the positioning statement.

Positioning Statement

Nazareth College is for eager students who embrace challenges and strive to make a difference. The College’s unusual array of rigorous, relevant programs and experiential learning prepares students for a world of rapid change. Nazareth challenges and supports students to grow intellectually, learn career skills, develop a global mindset, embrace cultural diversity, and address community needs. Graduates are ready for not just one job, but for their life’s work.

Used internally (and with partners) to ensure a common understanding of how to present the College externally. Identifies the ideal target student, highlights the offerings and benefits of an education here, and is both inspirational and aspirational.